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Chairs are Dead—and Other B2B Marketing Hogwash

Pointclear

In 2015, I wrote this blog for Sales & Marketing Magazine: Dead is Dead (in Sales & Marketing). It seemed like, suddenly, a lot of things were dying: cold calling was dead; telephone prospecting was dead; outbound marketing was dead … many said that even marketing was dead. Maybe I was just sensitive.

B2B 392
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Marketing Strategies to Embrace for Small Business Growth 

Smooth Sale

Photo by u_n898l6o2op via Pixabay Attract the Right Job Or Clientele: Marketing Strategies to Embrace for Small Business Growth Strategizing a robust marketing plan is advantageous and frequently essential for success in small business’s wide and cutthroat world. It’s not just about distributing facts.

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Embrace These Seven Success Tips for Small Business Growth

Smooth Sale

Set Clear Goals and Objectives Setting clear goals and objectives is the first step toward small business success. By setting clear goals and objectives, you provide yourself and your team with a sense of purpose and direction, laying the foundation for long-term success. Seven Small Business Success Tips 1.

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Unleashing Creativity with Resin: A Sticky Business

Smooth Sale

Adding pigments or embedding objects makes resin much more than furniture—you create experiences. Jewelry That Tells a Story With resin jewelry creation tools and techniques, the days of wearing impersonal accessories are gone! Imagine coffee tables resembling ocean waves or coasters featuring geodes—limitless possibilities!

Chemicals 110
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45 Top YouTube Channels for Marketing Professionals

Zoominfo

Today we’re closing out this three-part series with a post for our marketing audience. So, if you’re on the hunt for new marketing resources, look no further. 1. Marketing 360. The Marketing 360 YouTube channel offers a wide variety of high-quality video content. 2. Duct Tape Marketing. Go check it out!

Channels 220
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How To Improve Standards In Your Company

Smooth Sale

Improve Standards In Your Company Image credit Define and Set Expectations Upfront, set defining objectives, goals, and expectations to ensure everyone knows what you expect of them and what you want them to do. Improve The Quality of The Tools and Supplies You’ve likely heard the phrase “buy cheap, buy twice.”

Company 78
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Marketing Accountability: Can Sales Afford Not Knowing the ROI on Marketing Spend?

Sales Hacker

The results of account-based marketing (ABM) , content marketing, in- or outbound marketing, on- and offline marketing, and branding, have to be monitored and presented more than in the past. Many claim “Half of my marketing budget is wasted, but I don’t know which half!” The risk or return ratio.

ROI 93