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How to Increase Profit Margin: 5 Strategies for Any Business

Hubspot Sales

Every company has its eyes on its bottom line and, in turn, is mindful of its profit margin — the most definitive metric of how successful your sales efforts are, relative to your expenses. Ways to Increase Profit Margin. If you want to improve your profit margin, you can't go in blind.

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3 Ways to Keep Your Customers Happy & Improve Retention

Pipeliner

In the Harvard Business Review, one study even showed that increasing customer retention by only 5 percent will increase profit margin by 25 to 95 percent. The quickest fix to improve customer satisfaction and retention rates is to remember that customers are human. Customer retention is the key to success.

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Can AI revolutionize your content marketing strategy?

Pipeliner

Harnessing AI in Content Marketing: Insights from John Golden and Kyle Stout Hello everyone, I’m John Golden, your host for this enlightening discussion on the role of Artificial Intelligence (AI) in content marketing. I had the pleasure of hosting Kyle Stout, the founder of Elevate and Scale, a leading email marketing agency.

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What Value Are Your Customers Creating For You?

Partners in Excellence

Sometimes we think of retention/renewal revenues, LTV, expansion revenues. And sometimes, in addition to revenue, we may look at gross margins generated by the customer. But we need to look at value creation–and the value we receive from our customers as more than revenue or gross margin.

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A Potent Human Capital Strategy needs a Potent Client Retention Strategy

Babette Ten Haken

A potent client retention strategy is driven by an equally potent human capital strategy. Yet far too many business models and hiring practices continue to segment and marginalize internal stakeholders into revenue generators or order-takers. Thus, you create a strong foundation for client retention. Image source: Fotolia.

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The Pros and Cons of Different Sales Compensation Plans

Janek Performance Group

In some instances, salary-only sales can be positioned as a more “transparent” marketing differentiator. Even the best reps can sometimes suffer from slumps or market changes beyond their control. As a result, it should be frequently revisited as market conditions change, making it work-intensive for employers.

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Sales Vs. Marketing: What’s the Difference?

Crunchbase

At most organizations there is significant overlap and integration between marketing and sales teams. This may leave you wondering: What is the difference between sales and marketing? . Sales and marketing teams ultimately function with one shared goal in mind: to generate conversions. What does a marketing team do?