article thumbnail

How to Develop a Successful Go-to-Market Strategy

Zoominfo

Traditional marketing plans lay out these steps, but to really move the needle, you’ll need to dig a little deeper. That’s where a go-to-market (GTM) strategy comes in. That’s where a go-to-market (GTM) strategy comes in. What is a Go-to-Market Strategy? First, let’s define go-to-market as an overall framework.

article thumbnail

The Psychology Behind Unexpected Rewards

Sales and Marketing Management

Author: Luke Kreitner The element of surprise has been proven to be a powerful motivational tool. You can use them as a tool of instant engagement to make the reward experience more meaningful, which in turn can motive sales teams more effectively. How to start applying this to your sales team.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

What Sales Tools do You Use to Fuel Your Revenue?

SBI

Today’s best-in-class sales organizations implement a variety of sales tools to impact their revenue. Announcing the Top 40 Sales Tools of 2014 - a multi-media guide that brings you up to speed on the best tools to increase sale productivity. Marketing automation. Sales Enablement.

article thumbnail

Why BOLD Sales Leaders Are Thriving

Steven Rosen

BOLD sales leaders are becoming more crucial than ever before. Rapidly changing market conditions, advancing technology, and shifting customer expectations demand sales leaders who can navigate uncertainty and inspire their teams to achieve outstanding results. Are You BOLDLY Leading Change and Driving Success?

article thumbnail

When Marketing Meets the New Sales Leader

SBI Growth

She’s a Marketing VP at a B2B logistics company. The CEO just introduced her to the new sales leader. The last VP of Sales got canned at the end of Q2. Kathy had done everything she could to support the sales team. The former leader never fully supported or appreciated Kathy’s marketing team efforts. Meet Kathy.

Meeting 303
article thumbnail

Why "Social Media" Sucks for Prospecting | Sales Motivation and.

The Sales Hunter

Mark’s Insights on SALES MOTIVATION. Sales Articles. Sales Motivation. Phone Sales Tips. Sales Development. It’s time we kill social media, especially if you’re using social media as a sales tool or prospecting technique. ” Sales Motivation Blog.

article thumbnail

It's Time To Kill Social Media | Sales Motivation and Sales Training

The Sales Hunter

Mark’s Insights on SALES MOTIVATION. Sales Articles. Sales Motivation. Phone Sales Tips. Sales Development. It’s time we kill social media, especially if you’re using social media as a sales tool or prospecting technique. ” Sales Motivation Blog.