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How BMW Would Have Benefited from Social Selling

SBI Growth

Sales Operations leaders have seen the power of Social Selling. Sales cycles that begin with an online referral are closing more rapidly. Corporate Communications sees inherent risk in mobilizing a social sales force. Marketing worries about the brand’s consistency. BMW Electric Uproar.

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Sales Pros Say This Tool is Key to Driving Sales: How to Close More Deals With It [Data]

Hubspot Sales

When it comes to sales, there's a lot of innovation happening — and therefore, a litany of new tools. But only one type of tool is considered "effective" by 78% of global sales professionals. What's this magic tool? If you're in sales, this result shouldn't be a big surprise.

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When Marketing Meets the New Sales Leader

SBI Growth

She’s a Marketing VP at a B2B logistics company. The CEO just introduced her to the new sales leader. The last VP of Sales got canned at the end of Q2. Kathy had done everything she could to support the sales team. The former leader never fully supported or appreciated Kathy’s marketing team efforts. Meet Kathy.

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The CRO: A Mediator Between Sales and Marketing (video)

Pipeliner

The Human Connection: Why the CRO Role Is Changing the Sales and Marketing Landscape In today’s fast-paced world, sales and marketing have become more complicated with the introduction of new tools and platforms. However, marketing often uses outdated or meaningless metrics that don’t align with sales.

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A Year's Worth of Sales Insights

SBI Growth

Sales Operations leaders were experiencing Diminishing Authority. Sales VPs did not know exactly what to do with the Ops team. Decisions were being made without Sales Ops’ influence. We spent the year researching how Sales Ops can bring value to the organization. The greatest insights come from VPs of Sales.

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How to use social selling to truly connect with your buyer

Mereo

Social selling has been a sales industry buzzword for the past few years, gaining steam in some circles the last six months – some even espousing it is the silver bullet to make selling (especially prospecting) “easy.” Social Selling has potential to influence a buyer’s journey — if used wisely.

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CMO: Never Miss the Number Again

SBI Growth

Why doesn’t a typical marketing budget/focus apply the 80-20 rule? Download the Targeting Analysis Tool and start focusing on what really matters to the sales team. Why Use the Tool? The Targeting Analysis Tool allows you to determine the total account-based potential. Use the Tool = Make the Number.