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Are White Papers Dead?

The ROI Guy

Traditional white papers are likely the staple of your content marketing portfolio, and for good reason. According to a recent IDG survey, 84% of buyers leveraged white papers as a key resource to help them make a purchase decision. Your current white papers just don’t have the same impact as they once had … but why?

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Using White Papers to Generate More Quality Leads

Product Management University

To this day, white papers are still largely viewed as more educational than propaganda. For all the white papers produced, many B2B organizations fail to get the maximum marketing value for their efforts. The Playbook: White Papers 101. White Papers as a Hook.

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Why We Wrote the Ultimate Guide to Developing a High-Performance Sales Organization

Janek Performance Group

However, for sales professionals, one thing provides security: the foundational pillars of a high-performing sales organization. Janek Performance Group is an award-winning global leader in sales training and coaching. Sales Process: Outlines the repeatable steps sales reps follow to turn unknown leads into loyal customers.

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What Is the Make up and Function of the Ideal Sales Force?

Understanding the Sales Force

Understanding the Sales Force by Dave Kurlan The million dollar question. I''ve written four White Papers over the last several years, all backed by science and data from the more than 700,000 salespeople and sales managers that Objective Management Group has evaluated and assessed. The Science of Sales Longevity.

Study 203
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Overcome The 5 Most Common Sales Objections in B2B Sales

Sales Hacker

Objections are a part of life in sales, but they can be especially difficult to deal with in B2B sales. The best thing you can do is handle objections early and often in your sales cycle. The best thing you can do is handle objections early and often in your sales cycle. Bonus Tips for Any Objection.

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What Is the Makeup and Function of the Ideal Sales Force?

Understanding the Sales Force

Understanding the Sales Force by Dave Kurlan The million dollar question. I''ve written four White Papers over the last several years, all backed by science and data from the more than 700,000 salespeople and sales managers that Objective Management Group has evaluated and assessed. The Science of Sales Longevity.

Study 149
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Targeting & Lead Scoring: Where to Start

criteria for success

As a sales manager, you can alleviate some of this prospecting pain by engaging your team in targeting and lead scoring. If you're a sales manager, you’ve probably had a salesperson come to you wondering where to find more leads, what to say to a brand new prospect, or what to do with a non-responsive lead. Let's Talk Sales!