Look Under That Rock to Find COIs and Referrals
SalesProInsider
AUGUST 6, 2019
Look Under That Rock to Find COIs and Referrals. In your search for viable leads or prospects, you’ve probably heard this wise advice: “Build relationships with centers of influence – or COIs to gain a big referral source.”. COI relationships can be a powerful referral source. What’s Going On Here? Why is that?
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