sales-and-marketing-alignment-or-integration 
Partners in Excellence
DECEMBER 14, 2021
I wonder if we need to rethink our concepts of sales and marketing and how we organize to provide those functions within the organization. Marketing was primarily focused on creating visibility and awareness. It typically dealt with markets and industries, not customers. It drove programs to create leads.
Partners in Excellence
OCTOBER 29, 2014
I’m fascinated about a lot of the discussion about marketing and sales alignment. The alignment discussion inevitably focuses on gaining agreement on the definition and metrics surrounding these two metrics. While this agreement is important, I think we miss opportunities in aligning around how our customers buy.
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Highspot
MAY 3, 2024
Imagine that only 28% of your sales reps expect to hit quota. As a sales leader, you’d probably scoff at this. But according to Salesforce, this is the reality for many businesses, and the pressure to hit revenue targets has companies looking to improve sales processes to boost performance. Interested to learn more?
Allego
MAY 7, 2024
Do your sales and marketing teams have a hard time communicating? According to a poll from SMM Connect and Training Magazine Network, 68% of sales and marketing leaders said “sales and marketing don’t communicate effectively.” Forrester) No visibility into which assets sales uses.
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Sales and Marketing Management
FEBRUARY 12, 2020
Marketing and sales have switched to account-based everything, which crystallizes focus on the customer. Revenue teams – Companies will move beyond simply aligning sales and marketing toward revenue teams?—?super super teams that include customer success in the same organization as sales, marketing and operations.
Hubspot Sales
NOVEMBER 28, 2023
Marketing and sales teams rely heavily on one another to drive business. After all, it’s the marketing department that generates leads, and the sales team that converts those leads to paying customers. Sales collaboration dramatically improves results, but bringing it to fruition can be more complex than it sounds.
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