Attrition Assumptions for the 2024 SDR Plan
The Bridge Group
FEBRUARY 8, 2024
Last month, I just put together a presentation for a handful of VC-backed portfolio companies on building attrition into SDR planning. The broader topic was what happens to your 2024 SDR pipeline number if your quit rate spikes. For many companies in the audience, the SDR operating plan was built off of 2023. “We
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