The Pros and Cons of BDRs in B2B Sales and Marketing
Janek Performance Group
APRIL 17, 2024
Our recent webinar Turbocharging Business Development Strategies noted the importance of BDRs. However, the report does note a downward trend in support: Quota attainment has been holding steady between 81 to 90%. In addition, BDRs relay customer feedback and market trends to internal teams. BDR achievement has remained steady.
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