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How to Sell in a Recession: 3 Tips Based on Experience

Zoominfo

I spoke with Lou Wolf, VP of sales at ZoomInfo, to learn how he survived the recession that followed the dot-com crash of 2001 and the financial crisis of 2008. After graduating from college in 2001, he began his sales career at BrassRing, an applicant-tracking software company. triggered the world financial crisis of 2008.

Hiring 130
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How to use the marketing flywheel method to supercharge your business

Nutshell

Sales and marketing professionals are constantly slinging around new buzzwords, complex terms, and confusing abbreviations. Well, here’s another important term for you to memorize: the marketing flywheel. Well, here’s another important term for you to memorize: the marketing flywheel. What Is a Marketing Flywheel?

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CPQ Helps Find Buyers

Cincom Smart Selling

One way CPQ (configure-price-quote) software improves sales is by helping to identify buyers for products and services. A product configurator forces you to consider those important usage questions in order to properly configure the product delivered in response to the needs of the buyer. This vehicle was brought to market in 2001.

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CPQ Helps Find Buyers

Cincom Smart Selling

A product configurator forces you to consider those important usage questions in order to properly configure the product delivered in response to the needs of the buyer. It is important to understand that this is not necessarily a failing of the product; it is a failure in planning and execution of a proper go-to-market strategy.

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7 Must-Have Automated Documents for Sales Success

Companies are increasingly implementing technology to bring efficiency to their workforce. Data accessibility aside, teams continuously struggle with manual processes for document generation. Learn why automating your documents is key to sales success.

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6 Ways To Make Sure Your Customers Get The Message

SBI Growth

Pinpointing exactly how to communicate your brand message to a target audience can be one of the most perplexing challenges in marketing. Pre-Internet, marketing communications is where messaging mattered most. I have long been an advocate of qualitative buyer research to uncover insights that can shape strategy.

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How Sales Jobs Will Change in the Future

Janek Performance Group

So why do so many sales reps continue to sell like they were in 2001? Second is buyers have more access to information and are better informed about their options, pricing, and available products in the market. The sales process requires it to be integrated with both marketing and customer support.

Hiring 118