Zoominfo

AUGUST 3, 2022

All too often, marketing budgets are the first to be scaled back. We surveyed nearly 250 marketers , and while 59% of respondents said they either were not adjusting their budgets or weren’t making significant changes, almost 40% said they were cutting back on marketing spend in anticipation of a recession.

Top of Funnel 130

Top of Funnel Marketing Advertising Advertising 130

Sales and Marketing Management

SEPTEMBER 28, 2020

Sales and marketing teams have been slashed, and pipelines are running dry. Following the 2008 recession, it took larger companies an average of four years to recover their pre-recession level of GDP , while smaller companies took six years. The impact of these changes is highlighted in the marketing segment.

Small Business 317

Small Business Small Business Lead Rank Sales Qualified Lead 317

Sales Hacker

DECEMBER 5, 2023

Writer is an AI writing tool that helps teams write in the same tone and style so that all of the company’s communications are consistent and representative of the brand. Writer has one of the best marketing teams and has spread like wildfire with customers, including Spotify, HubSpot, L’Oreal, Accenture, and many more.

Enterprise 93

Enterprise Enterprise Customer Banking 93

The Pipeline

NOVEMBER 25, 2011

December 2008. November 2008. October 2008. September 2008. August 2008. April 2008. March 2008. February 2008. January 2008. Top Sales & Marketing Awards 2011. One for Top Sales & Marketing Blog , where I share the company of last year’s winner S.

Pipeline 215

Pipeline Webinar Metrics Marketing Hiring 215

The Pipeline

APRIL 15, 2011

December 2008. November 2008. October 2008. September 2008. August 2008. April 2008. March 2008. February 2008. January 2008. How Marketing Can Help Sales After the Handoff. Stored in Attitude , Communication , Guest Post , Lead Management , Marketing , Reputation 2.0 , execution.

Manticore 217

Manticore Pipeline Marketing Lead Rank 217

The Pipeline

JULY 29, 2011

December 2008. November 2008. October 2008. September 2008. August 2008. April 2008. March 2008. February 2008. January 2008. Sales And Marketing Alignment In Terms Of Lead Generation In A 2.0 Sales and marketing lead generation tools follow this suit. April 2009.

Sales Qualified Lead 266

Sales Qualified Lead Pipeline Lead Rank Lead Scoring 266

Leading Results Rambings

JUNE 22, 2013

I keep seeing “experts” talking about SEO today as it was in 2008. So here’s the really way to quick rundown of what those changes mean for you, with a focus on what changed since 2008. This was a conventional technique for the traditional Search Engine Optimization companies that delivered outstanding bang for the buck.

Engineering 78

Engineering Google Banking Hubspot 78

The Pipeline

SEPTEMBER 30, 2011

December 2008. November 2008. October 2008. September 2008. August 2008. April 2008. March 2008. February 2008. January 2008. 23 Marketing Tips For Avoiding Small Business Failure. Unfortunately there are also many sales and marketing reasons. Avoid Ad Hoc Marketing.

Small Business 253

Small Business Small Business Pipeline Marketing 253

BuzzBoard

FEBRUARY 28, 2024

Defining ROI in the Context of Digital Marketing for Small Businesses The return on investment (ROI) of digital marketing for small businesses is a critical metric offering insights into the success of a marketing campaign and informing business decisions. Ready to elevate your digital marketing strategy and drive superior ROI?

Small Business 52

Small Business Small Business ROI Case Study 52

Zoominfo

DECEMBER 19, 2018

Today we’re closing out this three-part series with a post for our marketing audience. So, if you’re on the hunt for new marketing resources, look no further. 1. Marketing 360. The Marketing 360 YouTube channel offers a wide variety of high-quality video content. 2. Duct Tape Marketing. Go check it out!

Channels 220

Channels Marketing Lead Rank Outsourcing Services 220

Understanding the Sales Force

MAY 10, 2023

Stock Market down. The economic crisis of 2008-9, and the Covid lockdowns of 2020-2021 showed us that when companies focus on cost-cutting instead of growing revenue, revenue declines – sharply. Can companies add water to grow revenue when the economic conditions are evaporating? Massive layoffs. Cost-cutting.

Revenue 156

Revenue Hiring Decision Maker Cancellation 156

Alice Heiman

NOVEMBER 28, 2023

After working in the corporate world around 2008 and 2009 Jessica Fialkovich and her husband saw her friend who had a luxurious wine business brokering really high-end wines around the world. Jessica Fialkovich offers 10 years of thought leadership within small business M&A and has personally bought and sold multiple companies.

Hiring 104

Hiring Lead Rank Small Business Small Business 104

Sales and Marketing Management

MARCH 1, 2019

The most recent version of this approach was published in Harvard Business Review in the 2008 article “ Putting the Service Profit Chain to Work ” by James L. The 2008 article reinforces the original message that treating customer-facing employees well increases the likelihood that those employees will treat the customers they serve well.

Trends 205

Trends Ideal Customer Profile Customer Face-to-face 205

Sales and Marketing Management

NOVEMBER 5, 2018

Author: Lee Shawback I fell into sales in 2008 kind of by accident. I got a call one day from a company I had known for many years. Unfortunately at this particular time in 2008 things were not going as planned. Fast forward 10 years and I’m still with this company and I’m still in business development, a fancy title for sales.

Engineering 205

Engineering Sports Guarantee Positioning 205

Zoominfo

AUGUST 1, 2022

Companies evaluate prospective new technologies with greater scrutiny or postpone such investments entirely. I spoke with Lou Wolf, VP of sales at ZoomInfo, to learn how he survived the recession that followed the dot-com crash of 2001 and the financial crisis of 2008. triggered the world financial crisis of 2008.

Hiring 130

Hiring Face-to-face Lead Rank Lead Scoring 130

Zoominfo

OCTOBER 5, 2021

If you’re on the hunt for new marketing resources, look no further. The philosophy behind this channel reads as follows: Smart entrepreneurs who want to thrive in today’s marketplace must master the fields of psychology, marketing, and human behavior. The company covers everything from branding to entrepreneurship to product reviews.

Channels 100

Channels Marketing Outsourcing Services Lead Rank 100

Sales and Marketing Management

DECEMBER 8, 2019

The trickle-down effect of this reality applies to companies of all sizes – but might be most crucial for small and midsize businesses. With more opportunity than ever to market and sell to a global audience, SMBs are also exposed to a customer base whose expectations are continually shifting. Crazy, right?

PeopleSoft 254

PeopleSoft Social Media Customer SalesForce 254

Sales and Marketing Management

JULY 29, 2020

B2B leaders and sales and marketing teams across the globe are finding ways to adapt in this time of crisis. Companies should seek to keep prices stable as much as possible in their own industries. On the topic of stocking up, be careful about suggesting things that could rob your company of sales and earnings in future periods.

Chemicals 177

Chemicals How To Margin Pivotal 177

The Pipeline

SEPTEMBER 9, 2011

December 2008. November 2008. October 2008. September 2008. August 2008. April 2008. March 2008. February 2008. January 2008. Your company’s products and related services are utilized by companies of all types and sizes, Fortune 50 to mom and pop basement operations.

Pipeline 226

Pipeline Social Media Face-to-face Ideal Customer Profile 226

The Pipeline

OCTOBER 31, 2011

December 2008. November 2008. October 2008. September 2008. August 2008. April 2008. March 2008. February 2008. January 2008. Recently I have seen a trend that has warmed my heart a wee bit, companies who are actually creating sales libraries for their sales teams. August 2009.

Pipeline 253

Pipeline Top of Funnel Hiring Real Estate 253

Alice Heiman

OCTOBER 27, 2021

Integrating sales and marketing is a key strategy to boost customer satisfaction in any business or industry. On this episode of Sales Talk for #CEOs, Bronwyn Allen of @HighProfileInc shares tips on unifying your #sales and #marketing team to improve the #customer experience! Do your departments still work in silos? No more silos!

Ideal Customer Profile 62

Ideal Customer Profile Hiring Customer Marketing 62

The Pipeline

JULY 18, 2011

December 2008. November 2008. October 2008. September 2008. August 2008. April 2008. March 2008. February 2008. January 2008. Through the mid and late 1990’s I sold an information solution, delivering live content directly into companies LANs, allowing them to create alerts.

Pipeline 271

Pipeline Lead Rank Lead Scoring Top of Funnel 271

The Pipeline

AUGUST 22, 2011

December 2008. November 2008. October 2008. September 2008. August 2008. April 2008. March 2008. February 2008. January 2008. Yes the opening statement needs to be compelling, but compelling to each buyer not you or others in your company. When Sales Met Marketing.

Pipeline 255

Pipeline Cold Calling Hiring Sales Qualified Lead 255

The Pipeline

NOVEMBER 11, 2011

December 2008. November 2008. October 2008. September 2008. August 2008. April 2008. March 2008. February 2008. January 2008. I knew one company that had a desperate sales process. When Sales Met Marketing. Community Marketing Blog. August 2009. April 2009.

Pipeline 258

Pipeline Cold Calling Top of Funnel Compensation 258

The Pipeline

JANUARY 13, 2012

December 2008. November 2008. October 2008. September 2008. August 2008. April 2008. March 2008. February 2008. January 2008. I had a call from Bob, a director of sales with software company. When Sales Met Marketing. Community Marketing Blog. August 2009.

Pipeline 224

Pipeline Cancellation Sales Cycle Cold Calling 224

The Pipeline

MARCH 9, 2011

December 2008. November 2008. October 2008. September 2008. August 2008. April 2008. March 2008. February 2008. January 2008. When Sales Met Marketing. Community Marketing Blog. Sales and Marketing Loudmouth. August 2009. April 2009. March 2009. February 2009.

Pipeline 238

Pipeline Cold Calling Hiring Compensation 238

The Pipeline

DECEMBER 12, 2011

December 2008. November 2008. October 2008. September 2008. August 2008. April 2008. March 2008. February 2008. January 2008. Let’s be clear, this does not exclude new sellers, experience includes leveraging the collective experience of your company and fellow sales people.

Pipeline 225

Pipeline Hiring Lead Rank Lead Scoring 225

InsideSales.com

NOVEMBER 5, 2019

Chris Harrington, who first joined InsideSales in October 2018, is now the CEO of the Provo-based software company, and Matt Langie is the new CMO. Langie and Harrington first met in 2008 when they both worked at Omniture. The post Utah company InsideSales announces rebrand, new CEO appeared first on XANT. Carly Porter.

InsideSales 49

InsideSales Omniture Company Hiring 49

The Pipeline

FEBRUARY 24, 2012

December 2008. November 2008. October 2008. September 2008. August 2008. April 2008. March 2008. February 2008. January 2008. When Sales Met Marketing. Community Marketing Blog. August 2009. April 2009. March 2009. February 2009. January 2009. December 2007. Gap Selling.

Pipeline 240

Pipeline Hiring Top of Funnel Cold Calling 240

The Pipeline

FEBRUARY 27, 2012

December 2008. November 2008. October 2008. September 2008. August 2008. April 2008. March 2008. February 2008. January 2008. They may prefer phone for direct contact, but interact with the company or brand through Facebook as an example. August 2009. April 2009. March 2009.

Pipeline 212

Pipeline Wireless Top of Funnel Hiring 212

The Pipeline

JANUARY 16, 2012

December 2008. November 2008. October 2008. September 2008. August 2008. April 2008. March 2008. February 2008. January 2008. When Sales Met Marketing. August 2009. April 2009. March 2009. February 2009. January 2009. December 2007. The Pipeline Renbor Sales Solutions Inc.s

Pipeline 214

Pipeline Hiring Cold Calling Lead Rank 214

Sales and Marketing Management

JUNE 22, 2020

Author: Paul Nolan The way companies buy and sell from each other looks very different than it did even six months ago. McKinsey & Company created its B2B Decision Maker Pulse , a survey of 3,600 B2B decision makers in 11 countries and 12 sectors across 14 spend categories. A pivot to remote selling. Additional key findings.

Trends 156

Trends B2B Decision Maker Transportation 156

The Sales Hunter

FEBRUARY 27, 2012

Have in place some sort of a low-touch contact or marketing program that allows you to remain in contact with these cold-leads from time to time. If a prospect is not willing to share with you some sort of proprietary or personal information about themselves or their company, then they’re not serious about working with you.

Motivation 275

Motivation Prospecting Hiring Ideal Customer Profile 275

The Pipeline

FEBRUARY 6, 2012

December 2008. November 2008. October 2008. September 2008. August 2008. April 2008. March 2008. February 2008. January 2008. When Sales Met Marketing. Community Marketing Blog. Sales and Marketing Loudmouth. August 2009. April 2009. March 2009. February 2009.

Pipeline 212

Pipeline Hiring Top of Funnel Cold Calling 212

The Pipeline

MAY 6, 2011

December 2008. November 2008. October 2008. September 2008. August 2008. April 2008. March 2008. February 2008. January 2008. Stored in Attitude , Business Acumen , Guest Post , Marketing , Prospecting , Sales 2.0 , Success , Timing , Trust , execution. Or they buy a company.

Pipeline 256

Pipeline Hoovers Customer Hiring 256

The Pipeline

OCTOBER 3, 2011

December 2008. November 2008. October 2008. September 2008. August 2008. April 2008. March 2008. February 2008. January 2008. With so many opportunities to ensure customer satisfaction, it is a wonder how some companies keep blowing it. When Sales Met Marketing. April 2009.

Pipeline 227

Pipeline Customer Demand Generation Agencies Hiring 227

The Pipeline

APRIL 27, 2011

December 2008. November 2008. October 2008. September 2008. August 2008. April 2008. March 2008. February 2008. January 2008. No matter how difficult your market or month is, there’s always something to celebrate. Matt is President of Heinz Marketing Inc. August 2009.

Sales Meeting 251

Sales Meeting Pipeline Meeting Hiring 251