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Recession Planning: Should You Cut Your Marketing Budget?

Zoominfo

All too often, marketing budgets are the first to be scaled back. We surveyed nearly 250 marketers , and while 59% of respondents said they either were not adjusting their budgets or weren’t making significant changes, almost 40% said they were cutting back on marketing spend in anticipation of a recession.

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Taking the Lead: Why Q4 Is the Time for Small Businesses to Get Aggressive

Sales and Marketing Management

Sales and marketing teams have been slashed, and pipelines are running dry. Following the 2008 recession, it took larger companies an average of four years to recover their pre-recession level of GDP , while smaller companies took six years. The impact of these changes is highlighted in the marketing segment. in the next year.

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The Pipeline ? 10 Fail-proof Tasks to Help Turn Your Prospects into.

The Pipeline

December 2008. November 2008. October 2008. September 2008. August 2008. April 2008. March 2008. February 2008. January 2008. 10 Fail-proof Tasks to Help Turn Your Prospects into Buyers. Prospecting is a term that’s been around for a long time. March 2009. February 2009.

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4 Keys to Exceeding the Expectations of the Evolving Customer

Sales and Marketing Management

With more opportunity than ever to market and sell to a global audience, SMBs are also exposed to a customer base whose expectations are continually shifting. Let’s look at an example from my own life. Take, for example, the small running shoe store in Healdsburg, California, where I buy my favorite shoes.

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How to Sell in a Recession: 3 Tips Based on Experience

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As interest rates rise by 75 basis points for the first time in almost 30 years, experienced sales reps and newcomers alike are facing the prospect of selling during a recession. Companies evaluate prospective new technologies with greater scrutiny or postpone such investments entirely. triggered the world financial crisis of 2008.

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The Pipeline ? Contest ? Enter To Win!

The Pipeline

December 2008. November 2008. October 2008. September 2008. August 2008. April 2008. March 2008. February 2008. January 2008. Stored in Appointments , Contest , Proactive , Proactivity , Prospecting , Sales Success , Sales Technique , Sales Training , Workshops , execution.

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The Pipeline ? Get Your Veteran Salespeople to Take Baby Steps

The Pipeline

December 2008. November 2008. October 2008. September 2008. August 2008. April 2008. March 2008. February 2008. January 2008. Ideally in your line of questioning during uncovering these you should try and get the prospect to attach a monetary value to the compelling reasons.

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