Remove 2012 Remove Customer Service Remove Marketing Remove Strategy
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8 Social Media Mistakes B2B Marketers Should Avoid

Zoominfo

93% of B2B marketers use social media, and with good reason—it works ( source ). We haven’t been shy about touting the benefits of social media in B2B sales and marketing. We haven’t been shy about touting the benefits of social media in B2B sales and marketing. A good B2B social media strategy includes social listening.

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What is the State of Marketing in 2013

Score More Sales

It is time to review how a customer experiences your brand says IBM. The annual “State of Marketing” Global Survey of Marketers has again been completed, and results were announced at the Smarter Commerce Global Summit last week. A shocking statistic of $83B lost each year in poor customer experiences.

Marketing 241
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How "Social Media" Can Be Part of Your Prospecting Strategy.

The Sales Hunter

How “Social Media” Can Be Part of Your Prospecting Strategy. Feb 09, 2012. I’ve often said that the problem with a “social media strategy” is that it really should be called a “business marketing strategy.” Copyright 2012, Mark Hunter “The Sales Hunter.”

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How Younger Generations are Disrupting B2B Buying

Zoominfo

While each generation brings its own set of preferences, demands, and expectations to the market, the report shows that younger buyers are much more likely to voice their dissatisfaction than previous generations. Gen Z is made up of folks born between 1997-2012 and is the largest and most diverse generation in American history.

B2B 130
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78 Customer Engagement Statistics

Zoominfo

On the most basic level, customer engagement can be defined as the ongoing relationship between a brand and its customers. And, even though customer engagement is only a piece of the marketing puzzle, it shouldn’t be ignored. The Current State of Customer Engagement.

Customer 196
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Sales Talk for CEOs: Growth Strategies for Hiring and Organizing Your Sales Team with Jacco van der Kooij (S1:E15)

Alice Heiman

What hiring strategies can help you find the best talent? This episode features Jacco van der Kooij, Founder of Winning by Design , a global B2B revenue consulting and training company founded in 2012. 35:35] Marketing: entering the realm of science. How should you organize your team for top performance and growth?

Hiring 62
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Sales strategy – it starts at the top

Sales Training Connection

Sales strategy. In sales a fair amount of time is spent on crafting, executing, and modifying sales strategy. Some topics, like how sales reps should go about planning their account strategies, receive a lot of attention while others not so much. One that falls into the latter category is overall business unit sales strategy.

Strategy 120