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The Biggest Mistake a Marketing Leader Can Make in 2013

SBI Growth

SBI’s CEO Greg Alexander, was recently quoted in Hubspot’s “ 20 Marketing Trends & Predictions for 2013 & Beyond ”. Right now the biggest mistake a marketing leader can make in 2013 is to not invest in Content Marketing. You’re right, it can be a heavy lift but one well worth it in 2013.

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Are You Still Using These Tired Old Sales Buzzwords?

No More Cold Calling

Disrupt, disruptive innovation, disruptive technology: These seem to be the fashionable phrases from 2013, and I say we leave them there. Pivot : To what? Here are 14 buzzwords I’m tired of hearing: Trigger events: Overused and tired, this phrase is not even about a gun, so I find the analogy disconcerting.

Fashion 207
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What Sales Leaders Will Forget in Their 2013 Plan

A Sales Guy

Most sales leaders are finalizing their 2013 plans. (If If you haven’t download our 2013 Sales Planning Development Tool Kit you should, because you’re now officially in the cycle and it’s only going to get worse.) Download our Execution Cadence Template to get started building your own cadence for 2013.

Pivotal 113
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Medical device sales – sales managers play a pivotal role for sales productivity

Sales Training Connection

There is little doubt that the front-line sales manager is the pivotal job for building a superior sales team. ©2013 Sales Momentum ® LLC. The same report showed the sales difference between the top 25% and bottom 25% of sales managers was a stunning 80%.

Pivotal 100
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39% of Marketers Do Not Have a Defined Content Marketing Strategy

SBI Growth

My guess is that the percentage number of 39% will shrink in 2013. Of those who did not have a defined content strategy, nearly 75% are planning to have one in 2013. I am predicting to get on the same level playing field in 2013; CMO’s and marketers will need this entrance ticket. Expertise and Hiring. The Future.

Marketing 314
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52 Ways to Improve Sales Performance

Steven Rosen

The sales manager is the pivotal person in the sales-driven organization, and Steven’s book shows you how to excel!” Get you copy now and be ready to take sales to a new level in 2013. New book helps sales managers unlock hidden sales potential (available in paperback). Now available in paperback.

Hiring 296
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How One Entrepreneur Leveraged Fanatical Prospecting to Build His Business

Sales Gravy

Then between 2013 and 2015, I moved into more of a pure sales role where I was cold calling. Jeb: On Entrepreneurial Journeys I remember when I first started Sales Gravy 13 years ago, we were in the middle of the Great Recession and I had to make a pivot in my career. Our training was basically watching a guy do it for two days.