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Demystifying Buyer Intent Data: 3 Tiers of Actionable Insights

Zoominfo

At its core, intent data helps marketing and sales teams identify the companies and individuals most likely to make a purchase, especially in the near future. But not all intent data is created equal. There are many types of intent data, and an array of providers. How Do I Know Which Intent Data is Trustworthy?

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CMO: Is Your 2014 Marketing Plan Obsolete?

SBI Growth

Download the 2014 B2B Demand Generation Planning template here to get started. Acquire campaigns focused on new logo acquisition within a specific vertical, channel or region. When you apply this approach to affiliates, partners or your sales channel the same concepts apply. There are many components to a solid marketing plan.

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How Can You Use Data to Build Better Personas?

Zoominfo

personas based on poorly sourced data, or worse, no data at all), they can be highly misleading and result in failed product launches, subpar marketing campaigns, and lost sales. In order for personas to serve your goals, they need to be data-driven. So what, exactly, does a data driven persona look like?

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9 Steps to Boost Sales in 2014 Part 2 Planning

Score More Sales

You may have other data sources such as iSell by Onesource or InsideView – if you do, you’ll get a daily email (or twice daily) to quickly view other moves and changes in who you are following. CRM: Your CRM system will have to do’s for you (assuming you are setting next actions in your CRM system) – if not, START THIS in 2014.

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What Do the IDC Predictions Mean for the B2B CMO?

SBI Growth

Not surprising, International Data Corporate (IDC) weighs in this month. By 2020, the Marketing function in leading companies will be radically reshaped into three organizational "systems" - content, channels, and consumption (data). 80% of customer data will be wasted due to immature enterprise data "value chains".

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Video: Combating Chaos in Channel Sales with CPQ

Cincom Smart Selling

As a channel manager, you know that your indirect sales channel can be an excellent source of revenue. Unfortunately, it can also introduce new elements of chaos into your organization that extend beyond the channel management team. Channel Challenges. Growth is another major channel challenge. The Field vs. CPQ.

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Frank Cespedes: How to Build and Manage Your Multi-Channel Marketing

Cience

Why has a multi-channel approach become more important? Buying is now a continuous and dynamic process in most industries, not a linear funnel ; it’s an on-going motion picture, not a selfie or snapshot in one channel. Multi-channel selling is required here and in most industries. Buying a car is an example. Answer: Yes.