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CMO: Is Your 2014 Marketing Plan Obsolete?

SBI Growth

Download the 2014 B2B Demand Generation Planning template here to get started. Acquire campaigns focused on new logo acquisition within a specific vertical, channel or region. When you apply this approach to affiliates, partners or your sales channel the same concepts apply. There are many components to a solid marketing plan.

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A Different Approach to 2014

SBI Growth

Are reps pumping up late stage opportunities to save their jobs? Instead of chasing every opportunity, they carefully assess selling time. They create their own opportunities by using unclogged channels such as LinkedIn. Net result is opportunities that have 5 times more likelihood of closing. Best Practices.

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9 Steps to Boost Sales in 2014 Part 2 Planning

Score More Sales

This varies depending on what your role entails, how full your pipeline is, how many opportunities you receive from referrals, and what your sales numbers are. CRM: Your CRM system will have to do’s for you (assuming you are setting next actions in your CRM system) – if not, START THIS in 2014. Increase Opportunities.

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2014 The Year of Execution and Strategy – Why Most Sales Organizations will be Chewed Up and Spit Out

A Sales Guy

Last year I predicted that 2013 would be the year of hiring, that sales people would be on the move, freed from the downturn in the economy and feeling safe, I predicted sales people would start looking for new opportunities. For 2014, I’m predicting it will be the year of execution and strategy and most companies won’t be ready.

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Five Sales Metrics You're Not Tracking

SBI Growth

Planning for 2014 requires a fresh look at the metrics that will determine success. They are all leading indicators that can help you forecast success in 2014. By registering for SBI’s Sales & Marketing Research Review , you''ll get the “ Top 15 Metrics to Track in 2014.” Offer to help connect a buyer with a channel partner.

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Demystifying Buyer Intent Data: 3 Tiers of Actionable Insights

Zoominfo

Tier 1: Champion Moves When the biggest supporter of your product moves to a new company, it’s a significant opportunity. ZoomInfo tracks over 20 million job changes every month, ensuring you don’t miss an opportunity to connect with your power users. It’s easy to see why ZoomInfo has been repeatedly rated No.

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What Do the IDC Predictions Mean for the B2B CMO?

SBI Growth

By 2020, the Marketing function in leading companies will be radically reshaped into three organizational "systems" - content, channels, and consumption (data). Multi-channel coverage becomes an opportunity and a challenge area, as CMOs integrate media silos. The team must adopt it and know how to use it.

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