2014 Planning Metrics for B2B Marketing Leaders
SBI Growth
OCTOBER 1, 2013
The Holy Grail of 2014 Planning: Marketing Contribution as a % of Total Revenue. The top three success metrics for B2B marketing include: Lead Generation team % of Contribution to Sales Revenue (Wins). Lead Generation team % of Contribution to Sales Funnel (Opportunities). Sounds great doesn’t it?
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