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5 Tactics to Improve Your Follow-Up Cadence [With Examples]

Sales Hacker

The 2016 Sales Development Benchmark Report indicated that SDRs who leveraged a triple touch approach (phone, email, LinkedIn) had a 28% higher SQL conversion rate than SDRs who only used phone and email. These same advancements have also added two new channels into the mix: video and texting. That was four years ago.

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Sales Talk for CEOs: Case Studies Close Deals with Julian Lumpkin (S4Ep16)

Alice Heiman

He started his career in tech sales, moved to management, and then founded SuccessKit in 2016. About Company Success Kit is a B2B company that creates case studies and customer success stories in written and video formats to help salespeople provide relevant examples of customer success during the sales process.

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6 Questions to Ask When Creating Your Email Marketing Budget

Zoominfo

Yet, B2B marketing professionals continue to rank the channel high on their list of preferred marketing tactics. In fact, email marketing has a median ROI of 122%– more than 4 times higher than other marketing channels, including social media, direct mail, and paid search ( source ). The reason for this is simple.

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3 Lessons on How to Growth-Hack Like a Pro

Sales and Marketing Management

The initial idea: Nascent companies, without adequate budget to compete against established brands in traditional marketing channels, must embrace unconventional tactics to build product/market fit and eventually achieve mass user adoption. The most famous example? Airbnb penetrating Craigslist’s marketplace.

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How Sales Reps Can Use Generative AI to Sell Faster

Hubspot Sales

ChatGPT, for example, draws input from a vast historical dataset of online information. Generative AI can help sales teams sell by gathering intelligence and creating outputs that save time and personalize prospect communications. 69% believe sales pros should use AI/automation for prospecting but avoid becoming overly reliant on them.

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12 Smart Strategies to Speed Up Your Sales Cycle

Hubspot Sales

Automate repetitive tasks that are bleeding into your prospecting or selling time. Consider this: An SDR may spend the majority of their time hunting down information on a prospect or a company. If you can get a prospect on the phone to talk about a deal, that’s great. Explore prospect objections before you respond to them.

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6 Consultative Selling Techniques to Close More Deals

Highspot

As a result, consultative selling can help your team build deeper, more individualized relationships with each prospect while working to solve customer needs through compassionate insight. Read on to uncover best-practice consultative selling techniques along with a few examples to help strengthen your sales team processes.