DiscoverOrg Sales

FEBRUARY 2, 2017

Back when DiscoverOrg was founded in 2007, our goal was to provide sales and marketing professionals with accurate intelligence on IT decision-makers. The proliferation of software-as-a-service (SaaS) and cloud computing created huge changes to the software market. That’s why 2016 saw DiscoverOrg double down on non-IT datasets.

Decision Maker 120

Decision Maker Marketing Hiring Ideal Customer Profile 120

DiscoverOrg Sales

DECEMBER 20, 2017

There’s a lot of buzz around Sales and Marketing AI, but what is real and what is hype? What can we actually expect from AI in the sales and marketing technology in 2018? AI for Sales and Marketing Tech: High Expectations Meet Reality. And how do AI and human-driven processes work together?

B2B 150

B2B Marketing Data System 150

The ROI Guy

DECEMBER 13, 2016

No sooner did we learn about inclusion in the Smart Sales Tools guide for 2016, then the sister publication Smart Marketing Tools includes us in their Smart Marketing Tools reference for 2016 as well! Thank you to the Smart Marketing Tools team for the honor.

Tools 40

Tools Marketing ROI Sales Tools 40

Increase Sales

DECEMBER 28, 2015

With the New Year of 2016 just 5 days away, now is the time to begin to increase sales. Actually much of this probably should have been started 30 to 90 days ago, but there is still time to make 2016 far better than 2015. Here are some steps to ensure your path to a better 2016 sales year. Step 5 – Hone Your Tools.

Top of Funnel 70

Top of Funnel Ideal Customer Profile Funnel Lead Rank 70

Sales and Marketing Management

JANUARY 11, 2016

Issue Date: 2016-01-01. Teaser: How are top sales managers responding to help their sales reps in the year ahead? How are top sales managers responding to help their sales reps in the year ahead? Author: Walter Ruckes, VP of client services, BI WORLDWIDE.

Sales Management 120

Sales Management Tools Sales 120

Sales and Marketing Management

APRIL 16, 2017

Author: Alex Withers, Chief Marketing Officer, inMotionNow To keep up with the pace of buyer expectations, sales and marketing have accelerated the go-to-market machine with automation. To that effect, creative marketing is more important than ever. Trapped in a Scope-Quality-Time Death Spiral.

Engineering 222

Engineering Marketing ROI Face-to-face 222

DiscoverOrg Sales

AUGUST 19, 2016

Since I didn’t know any better, I figured that I might as well build the recruiting engine in the same fashion that I built a marketing engine, and it turned out the approach worked. Here are the 5 key ways that recruiting teams can leverage sales and marketing tactics to maximize hiring success: 1.

Hiring 222

Hiring Marketing Top of Funnel Cold Calling 222

Sales and Marketing Management

MAY 18, 2016

Issue Date: 2016-05-01. Teaser: Just as CRM platforms revolutionized the sales industry, marketing technologies are becoming indispensable for businesses all over the world. Yet despite growing adoption, one misperception lingers: that these tools are relevant only to marketing leaders. Author: Ray Kemper.

Marketing 120

Marketing CRM Industry Tools 120

DiscoverOrg Sales

DECEMBER 4, 2017

Attempts to get sales enablement right are on the rise , as organizations grapple with the idea that shorter product life cycles, a more informed customer base, and global competition make the way they sell just as important as what they are selling. Streamlining the sales process. Create relevant sales content. Two things.

Sales Enablement 295

Sales Enablement Collateral Decision Maker Study 295

Sales and Marketing Management

NOVEMBER 18, 2016

Issue Date: 2016-11-21. Author: Michael Grinich, cofounder and CEO of Nylas. Teaser: Email is changing in a big way – and the way you think about its role in your workday should too. Here are three trends that explain why. Email is changing in a big way – and the way you think about its role in your workday should too.

Trends 120

Trends Sales Tools Tools Sales 120

Understanding the Sales Force

DECEMBER 20, 2016

The judges at Top Sales Awards named Objective Management Group (OMG) the Top Sales Assessment Tool for 2016. We believe that we have developed the best Sales Assessment tools in the world but it is gratifying when others validate that belief for us! A very nice way to end 2016!

Webinar Metrics 120

Webinar Metrics Groups Objections Tools 120

DiscoverOrg Sales

JANUARY 29, 2018

May 25, 2018 is a date on the minds of many sales and marketing professionals: the day the new General Data Protection Regulation (GDPR) goes into effect. General Data Protection Regulation, Regulation (EU) 2016/679, April 27, 2016 (“GDPR”), Article 3.). Direct Marketing as a Legitimate Interest.

Data 215

Data Marketing Ideal Customer Profile B2B 215

Increase Sales

JANUARY 1, 2016

During the last few days I have been reviewing the business data from this leadership and sales blog along with my main website. My focus was the downloads and most viewed pages because this blog and my website are incredibly important marketing channels for my executive coaching and workplace culture (organizational development) consulting.

Data 70

Data Loyalty Ideal Customer Profile How To 70

Zoominfo

AUGUST 31, 2020

Disruption and uncertainty are inevitable in these times, which is why a solid go-to-market plan is critical to address the unique stage and goals of any given company. ZoomInfo has identified four areas — or quadrants — that together create a framework for a successful go-to-market approach: Build loyalty. Market expansion.

Ideal Customer Profile 130

Ideal Customer Profile Lead Rank Marketing Loyalty 130

Zoominfo

DECEMBER 11, 2020

A public health crisis, limping economy, divisive election, and heavy unemployment have all made the job market unpredictable. Companies that made significant investments in WFH technology will not drop the tools once COVID-19 vaccinations are widespread. Want to work from home or have greater flexibility?

Nonprofit 130

Nonprofit Hiring Marketing Face-to-face 130

SBI

JANUARY 6, 2022

5 Reasons Sales Enablement is Critical for 2022. Over the past few years, we are witnessing a rapid digitalization of all sales processes. It is best exemplified in sales departments, where until recently many activities were carried out in a traditional way using paper documents and faxes, and, in later years, Excel.

Sales Enablement 150

Sales Enablement Engineering Scale Tools 150

Mindtickle

APRIL 15, 2016

Last week we attended the TOPO Sales Summit 2016 event in San Francisco. It was a great event with over 650 attendees, all interested in improving their sales edge. Scott Albro , TOPO founder, and CEO, opened the summit with a great talk about the State of Sales in 2016. The specialization of Sales.

Ideal Customer Profile 52

Ideal Customer Profile Account Based Marketing Proposal Groups 52

Mindtickle

APRIL 15, 2016

Last week we attended the TOPO Sales Summit 2016 event in San Francisco. It was a great event with over 650 attendees, all interested in improving their sales edge. Scott Albro , TOPO founder, and CEO, opened the summit with a great talk about the State of Sales in 2016. The specialization of Sales.

Ideal Customer Profile 52

Ideal Customer Profile Account Based Marketing Proposal Groups 52

Salesmate

SEPTEMBER 15, 2021

Social media is an integral part of every marketing strategy. However, there’s a myth that says B2B social media marketing isn’t effective. The sole reason is this myth that mentions the ineffectiveness of B2B social media marketing. So, how do you perfect your marketing strategy? Seth Price . Brittany Hardy

Social Media 98

Social Media Media B2B B2C 98

DiscoverOrg Sales

JUNE 14, 2017

Anthony Johnson wasn’t the first Sales Development Representative (SDR) to learn this lesson the hard way. In the fall of 2015, the young sales rep was burned out, disheartened, failing to meet his quota, and on the verge of losing his job. Sales is hard. How effective is your sales team? An SDR team in transition.

Inbound 227

Inbound Outbound Ideal Customer Profile Outbound Sales Team 227

Partners in Excellence

OCTOBER 1, 2016

Many of the tools we leverage every day, the workloads we impose on ourselves and people, and how we do our tasks limit our impact and effectiveness. After that foundation, he goes in to great detail in how to create powerful sales stories. I tried his approach for a major presentation at for a group of top sales executives.

Top of Funnel 48

Top of Funnel Conference Funnel Inside Sales 48

Sales and Marketing Management

JULY 24, 2020

Perhaps especially while the COVID-19 pandemic has placed a temporary hold on popular incentives among this demographic like travel, sales leaders can improve their incentives programs for younger employees by embedding a sense of purpose into their sales outreach. . Boost Sales Enablement with a Meaningful Prospecting Gift.

Incentives 227

Incentives Incentive Motivation Demographics 227

Sales and Marketing Management

JULY 27, 2018

Author: Jake Shaffren The 2016 presidential election in the United States brought “fake news” into the vernacular of a growing number of Americans. But when you’re in sales, learning the truth about a prospect’s needs is critical. Nowhere else in the sales cycle is independently verified information from trusted sources more important.

Prospecting 185

Prospecting Decision Maker How To Social Media 185

Cincom Smart Selling

DECEMBER 15, 2015

From its inception , CRM has focused primarily on sales, pipeline and forecasting orders. If customer engagement is what it’s all about, then the ability to use CRM successfully as a strategy tool means that everyone in the company has to be onboard. What’s Ahead in 2016 for Manufacturing? It’s not just an IT effort.

CRM 69

CRM Strategy Enterprise Enterprise 69

OpenSymmetry

APRIL 29, 2016

The 2016 SPM Vendor Guide is an information resource that provides organizations an introduction to the leading suppliers of Sales Performance Management systems and solutions. For over 11 years we’ve supplied organizations with the tools and best practices required to evaluate which vendor fits best to solve organizational challenges.”

Vendor 40

Vendor Compensation Conference Incentives 40

Sales and Marketing Management

JUNE 8, 2020

Perhaps especially while the COVID-19 pandemic has placed a temporary hold on popular incentives like travel among this demographic, sales leaders can improve their incentive programs for younger employees by embedding a sense of purpose into their sales outreach. Boost Sales Enablement with a Meaningful Prospecting Gift.

Incentives 227

Incentives Incentive Motivation Demographics 227

Your Sales Management Guru

NOVEMBER 16, 2015

Sales Compensation Planning for 2016. As sales leaders or executives everyone must be focused on exceeding the end of year sales quota’s and budgets-but alas- it is mid-November and December will be quickly on top of you. Once that step is taken, you can take a free sales compensation “assessment” on Acumen’s website.

Compensation 40

Compensation Hiring Margin Objections 40

Bigtincan

MARCH 27, 2018

Mobile Sales Apps are essential today for every field sales and retail organization across the domestic and international market. Google has trained us to rely on information search versus information retention — in 2016, an Accenture report […].

Tools 52

Tools Retail Retention Field Sales 52

Sales and Marketing Management

JULY 31, 2016

Issue Date: 2016-08-01. Sales managers can help make this happen by employing the right tools for their teams – tools that simplify the sales process instead of making it more complex. Author: Reza Mohsin, CEO of Speakeasy. read more

Sales Management 136

Sales Management Tools Sales Process Sales 136

Steven Rosen

MAY 4, 2017

Sales Leaders’ Guide to Developing an Awesome Sales Management Team. Do you want to develop an awesome sales management team? Sales leaders have several options to achieve and exceed their sales numbers. Your goal is to build a high-performance sales organization that consistently deliver outstanding results.

Sales Management 276

Sales Management Hiring ROI Coaching 276

The Bridge Group

APRIL 4, 2019

Account-based revenue is a concept as old as outbound sales. The names have varied—whale hunting, selling to big companies, target account sales, and so on—but the desire has always been the same: Get strategic on big accounts. Over the last 3+ years, the thinking, the tools, and the tactics have continued to evolve.

Account 50

Account Account Based Marketing Scale Outbound 50

Sales and Marketing Management

DECEMBER 6, 2016

Issue Date: 2016-12-07. Teaser: The Three Vs of sales tools - voice, video and virtual reality - will only continue to strengthen the buying experience for your prospects and further enable your sales team. Author: Sean Alpert. Here's why it's important to embrace them. read more

Video 120

Video Sales Tools Tools Prospecting 120

DiscoverOrg Sales

JANUARY 31, 2019

The accusation of “fake news” has risen to the forefront of American consciousness, thanks to the 2016 U.S. ” In sales, accuracy is paramount. This is most important when your sales team hears “news” about a target account – and that news seems to indicates that your prospect is about to make a purchase.

Data 133

Data Hiring Vendor Face-to-face 133

Partners in Excellence

MARCH 19, 2016

First, thanks to everyone who took the time to provide feedback and ideas on some of the things I covered in last week’s Bits And Pieces ( March 12, 2016 ). Beyond The Sales Process, 12 Proven Strategies For A Customer Driven World , Steve Andersen and Dave Stein. This weeks bits and pieces.

Ideal Customer Profile 48

Ideal Customer Profile Webinar Metrics Inside Sales Hotels 48

SalesFuel

MARCH 22, 2024

Maybe the 14% increase doesn’t sound significant, but 2024’s digital ad spending is 10 times what it was in 2016. Photo by: Phillip Goldsberry SalesFuel - Sales Credibility | Sales Research | Sales Hiring | Sales Management | Sales Enablement of total political ad spending in 2024. Social Media: 86.7%

Media 52

Media Influencer Demographics Ideal Customer Profile 52

Hubspot Sales

MAY 30, 2023

Like all disruption, generative AI in sales has the potential to completely change the way things are done. In this post, we’ll share the state of generative AI in sales today with three use cases for AI in sales. In this post, we’ll share the state of generative AI in sales today with three use cases for AI in sales.

Lead Rank 99

Lead Rank Hubspot Microsoft Lead Scoring 99