Sales and Marketing Management

OCTOBER 29, 2018

Author: Ryan Gould In the context of content marketing, a product-agnostic approach is one that focuses on your expertise and knowledge around a product, technology or service rather than your brand. 4 Examples of Product-Agnostic Content. 4 Examples of Product-Agnostic Content.

Top of Funnel 237

Top of Funnel B2B Webinar Metrics Marketing 237

Zoominfo

FEBRUARY 5, 2019

But, we’re back and better than ever with our February 2019 installment. How often do you spend weeks or even months putting blood, sweat, and tears into a new marketing campaign, only to have it fall flat? It’s a marketer’s worst nightmare. Think about it, your buyer personas are the building blocks of your marketing campaigns.

B2B 150

B2B Buyer Persona Hiring Ideal Customer Profile 150

DiscoverOrg Sales

FEBRUARY 13, 2019

The process of sales and marketing alignment is so fraught with assumptions, misunderstandings, and disagreement that we think both departments need a relationship therapy session! Marketing has certain data needs. Sales uses a CRM … but the marketing automation system might not integrate. Location data (Marketing loves).

Ideal Customer Profile 202

Ideal Customer Profile Data Scale Marketing 202

Sales 2.0

SEPTEMBER 1, 2018

In my last post I was talking about how you can greatly increase your prospecting odds by leveraging people you know for an introduction. In this post I am going to talk about greatly increasing your prospecting odds without an introduction. See below for an example of an email approach with and without a trigger event included.

Prospecting 150

Prospecting Scale Social Media Cold Calling 150

Sales and Marketing Management

MARCH 8, 2020

Author: Paul Nolan “What happens when new and fast-improving technologies create opportunities to unleash untapped sources of revenue, some of them long trapped by market inefficiencies?”. There’s no reason it can’t have equally powerful impacts on B2B sales and marketing, but it’s in its infancy, experts say. “AI

Top of Funnel 218

Top of Funnel Marketing Scale Lead Rank 218

Zoominfo

JANUARY 21, 2019

Although the first month of 2019 is nearly over, we’re not quite done reflecting on 2018. Today, we bring this series to a close with the final installment– for marketers, of course. Today, we bring this series to a close with the final installment– for marketers, of course. Let’s get into it! That won’t change.

Marketing 164

Marketing B2B Lead Generation Social Media 164

Zoominfo

OCTOBER 10, 2019

It’s no surprise to see more and more marketers explore and invest in attribution modeling in 2019 and beyond. After all, the B2B buyer’s journey has become increasingly complex, as each prospect engages with a number of digital touchpoints on their path to becoming a customer. What is marketing attribution?

Trends 160

Trends B2B Marketing Channels 160

Sales and Marketing Management

MAY 31, 2018

As such, mobile marketing is not just an option anymore. Moreover, the vast majority of prospects will visit a local business after they have acquired the information they need through mobile search. Make sure that your website looks well and performs flawlessly regardless of the devices that prospects are using.

Paid Content 185

Paid Content Small Business Small Business Marketing 185

Close.io

DECEMBER 10, 2018

When I first began selling, nervous doesn’t even begin to describe how I felt about sales prospecting. Picking up the phone to call leads that didn’t know who I was, to pitch them on why they should hand over their hard-earned money in exchange for my product, was enough to make my stomach turn in my early days of sales prospecting.

Lead Rank 131

Lead Rank Lead Scoring Sales Qualified Lead Prospecting 131

Zoominfo

MAY 21, 2020

They’re a critical part of personalized prospecting and account-based strategy. And we’ve got examples. Great sales emails typically reflect a deep understanding of who the prospect is and what they care about. Effective cold email outreach means finding something your prospect values—and something you have in common.

Examples 113

Examples Ideal Customer Profile Decision Maker Top of Funnel 113

LevelEleven

DECEMBER 4, 2019

Although we obviously couldn’t attend every session or speak to every person, we’ve put together a list of the top 5 trends and topics we think you will find most important from Dreamforce 2019. The goal of Salesforce Einstein is to provide comprehensive and up-to-date views of customers and prospects. Artificial Intelligence.

Trends 62

Trends Nonprofit SalesForce Google Analytics 62

No More Cold Calling

FEBRUARY 13, 2020

Put people before technology in your prospecting. Digital isn’t a sales strategy, hope is not a strategy, referrals are not a strategy, marketing is not a strategy. For example, President John F. Lior Arussy answers that question in his post, “ Why Your Bold 2019 Strategy Is D.O.A. Sales strategy isn’t yours or mine.

Webinar Metrics 339

Webinar Metrics Strategy Cold Calling Customer 339

Sales and Marketing Management

FEBRUARY 8, 2021

“Google searches reflect that Airbnb has eclipsed the equity of century-old brands, in one decade, across markets big and small,” wrote entrepreneur and NYU marketing professor Scott Galloway. While competitors may have equity in a specific market, no brand sits on the iron throne across all markets as Airbnb does.”.

Marketing 120

Marketing B2C Account Based Marketing B2B 120

Sales Hacker

NOVEMBER 19, 2020

Intent data can change how you prospect, manage the sales cycle, and close deals. What if you had access to your prospects’ buying windows (time periods when they are most likely to buy)? Consider this — most ( if not all) your B2B prospects or target accounts are tenants in commercial buildings where they occupy space.

Intent Data 110

Intent Data Intent Real Estate Data 110

Pipeliner

JUNE 18, 2019

If you are a Salesperson you are used to being on the go, moving quickly from prospect to prospect, customer to customer, meeting to meeting – sometimes it seems like you are in perpetual motion! Panel: 26th June 2019 10.00am PT – 11.00am PT appeared first on SalesPOP! Panel Discussion: The Mobile Salesperson.

Social Media 75

Social Media B2B Influencer Study 75

Women Sales Pros

APRIL 19, 2019

I hope you find value from my take on the four trends that will improve your success in 2019. Don’t let your sellers build ‘decks’ and put your prospects through linear presentations that are all about you. Inside sales is an example. Should you focus on AI, technology, enablement or something else?

Trends 129

Trends Hiring Ideal Customer Profile Churn 129

LeadFuze

FEBRUARY 23, 2021

Examples of where to implement a successful automation. These include removing reps from the human sales tasks you need to connect with prospects. For example, your plan might be to cut your reps’ time on data entry from two hours per week down to just 15 minutes. Do’s and don’ts of sales process automation. Compare tools.

Examples 52

Examples Sales Process Scale Top of Funnel 52

Close.io

DECEMBER 10, 2018

When I first began selling, nervous doesn’t even begin to describe how I felt about sales prospecting. Picking up the phone to call leads that didn’t know who I was, to pitch them on why they should hand over their hard-earned money in exchange for my product, was enough to make my stomach turn in my early days of sales prospecting.

Lead Rank 80

Lead Rank Lead Scoring Sales Qualified Lead Prospecting 80

Zoominfo

JUNE 11, 2021

Sales leaders who are thinking ahead will focus their reps on the advantages of technology and how hybrid work schedules will influence prospecting. What you knew about your market probably changed during the pandemic. For example, in the U.S. By comparison, from 2018 to 2019, there was a 0.3% Prospect with video.

Intent Signal 130

Intent Signal Strategy Cold Calling Sales Qualified Lead 130

Zoominfo

JUNE 11, 2021

Sales leaders who are thinking ahead will focus their reps on the advantages of technology and how hybrid work schedules will influence prospecting. What you knew about your market probably changed during the pandemic. For example, in the U.S. By comparison, from 2018 to 2019, there was a 0.3% Prospect with video.

Intent Signal 130

Intent Signal Strategy Cold Calling Sales Qualified Lead 130

Chorus.ai

JANUARY 8, 2020

Lucky for me, 2019 was an incredible year full of lots and lots of content. If you're in the market for a quick hit list of webinars to watch from your couch (or listen to from your car), I've put together a few of my favorites that have inspired me throughout the year. Like I said, a lot of content was created in 2019.)

Webinar Metrics 79

Webinar Metrics Scale Negotiation Lead Rank 79

Zoominfo

OCTOBER 5, 2021

The phrase ‘MQL is Dead’ bubbles to the surface in marketing feeds. Marketing qualified lead (MQL) is the term marketers give prospects who interact with their brand’s content. MQLs are also critical to an organization’s lead generation marketing strategy. What Is Lead Qualification in Marketing?

Lead Rank 130

Lead Rank Marketing Qualified Lead Sales Qualified Lead Intent Data 130

BuzzBoard

FEBRUARY 8, 2024

Revealing the power of social media marketing for local businesses In an era dominated by digital connectivity, the power of social media marketing is undeniable. Harnessing its vast potential can prove advantageous for any local business willing to move beyond traditional marketing strategies and delve into unexplored areas.

Social Media 52

Social Media Media Twitter Marketing 52

LeadFuze

SEPTEMBER 30, 2021

If you do not invest the time and effort needed to create something appealing, you may anticipate receiving average results from your online marketing campaigns. Clearly, if the prospects do not open your emails, you will be unable to sell them on the content included therein. Due to the fact that no one will read your emails.

Examples 52

Examples Top of Funnel Lead Rank Lead Scoring 52

Sales and Marketing Management

APRIL 24, 2020

Maybe they all found you in a similar way – social media, a trade show or sales outreach, for example. Information like this will tell you a lot about how to streamline your sales and marketing efforts as well as which companies have the greatest likelihood to buy. . Employ Technology Wisely.

Data 240

Data B2B Ideal Customer Profile Strategy 240

Sales Hacker

MARCH 8, 2024

GTMnow is the media extension of GTMfund – sharing insight on go-to-market from working with hundreds of portfolio companies backed by over 350+ of the best in the game executive operators who have been there, done that at the world’s fastest growing SaaS companies. Stuck trying to engage a prospect? Austin’s F1 track.

Lead Rank 93

Lead Rank Referrals Lead Scoring Ideal Customer Profile 93

Sales Hacker

APRIL 2, 2019

This is the most valuable real estate on your LinkedIn profile to constantly keep your prospects and peers updated on your company. Ask the marketing team to create custom social covers that bring awareness to it while having a clear call to action. Here’s a good example from Max Altschuler , VP of Marketing at Outreach.

Ideal Customer Profile 95

Ideal Customer Profile LinkedIn Top of Funnel How To 95

Gong.io

OCTOBER 12, 2022

Heck, Gong has been in the Revenue Intelligence game since it started in 2019. Here’s How Marketing Teams Can Win More With Revenue Intelligence. Specifically for marketing teams, Gong helps to: Hear the voice of the customer. Monitor how new messaging is landing in the field (Product Marketing teams). Just For Sales?

Revenue 62

Revenue Marketing Top of Funnel Call-back 62

Alice Heiman

JULY 10, 2019

Where Are Your Prospects? . We need to meet our prospects and customers where they are. It is possible that your customers and prospects may be using social media platforms that your sales reps are not currently using for business. We want our sales reps to be in the path of our prospects, so they can see us when they need us.

Prospecting 114

Prospecting Social Media Ideal Customer Profile Trade Show 114

Sales and Marketing Management

DECEMBER 8, 2019

With more opportunity than ever to market and sell to a global audience, SMBs are also exposed to a customer base whose expectations are continually shifting. In 2019, 62% of customers say they’re open to AI fueling their improved buying experiences, and almost half of SMB owners think their businesses are ready to implement it.

PeopleSoft 254

PeopleSoft Social Media Customer SalesForce 254

Hubspot Sales

DECEMBER 26, 2018

Market yourself as a professional consultant who assists others in launching and building successful businesses through online sites like Clarity. In fact, it has become super easy to make the leap out to independence heading into 2019. Across all markets, more than 80% of mobile minutes are now spent using apps. Develop Apps.

Small Business 142

Small Business Small Business Opportunity Outsourcing Services 142

Sales and Marketing Management

MAY 31, 2020

Author: Vismay Gada As of 2019, 4.3 Reevaluate Quotas to Fit the Changing Market . Sales teams must be agile during these challenging times, for example, by changing quotas on the fly. million Americans worked from home nearly half the time — just a small fraction of the population. Adapt Compensation Plans to Reflect Reality.

Motivation 194

Motivation Compensation Incentives Incentive 194

DiscoverOrg Sales

JANUARY 8, 2019

Here’s what shook up the B2B data world in 2018 – and what I think that means for our industry in 2019. Most of the market is about 2-3 years from a widespread adoption of predictive/machine learning , which is exciting. But in a few years, data-driven go-to-market muscle will be widespread. This gives me confidence.

Data 149

Data B2B Intent Data Intent 149

Highspot

JULY 15, 2020

TikTok was the fourth most popular free iPhone Apps download in 2019. Quick to embrace the opportunities that video presents, many savvy marketing departments have completely reconfigured their strategies to fit this new reality. As a result, marketers invest time and resources in creating compelling content.

Video 96

Video Top of Funnel Marketing Face-to-face 96

Hubspot Sales

JANUARY 4, 2019

Heading into a closing conversation with a prospect is always nerve-wracking. You need to understand your company's offerings so you can find the products and services that will work best for the prospect you're working with. And throughout the sales process, do your research on the prospect's company. Do your research.

Closing 145

Closing Objections ACT Buyer 145

Sales Hacker

DECEMBER 3, 2019

Data-driven marketers aren’t playing to win a hand or two. They’re playing to grow market share. For example, instead of agonizing over how to interpret vanity metrics like visitors and bounce rates, graduate to more consequential transactions like lead form submissions and conversion ratios. Marketing by the Numbers.

Sales Enablement 84

Sales Enablement Data Hiring Decision Maker 84

Sales Hacker

OCTOBER 2, 2019

Outbound email templates for prospecting. But honestly, that’s a marketing play. You’ll need to test this for yourself, of course, but I generally avoid anything that makes my email look like a generic marketing blast — including putting a name in the subject line. Examples of outbound email subject lines. Are you ready?

Outbound 65

Outbound Examples Skype Decision Maker 65