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B2B Marketing Trends: What to Expect in 2022

Zoominfo

Here are four B2B marketing trends to implement (or at the very least, be on the lookout for) in 2022. Forrester also predicts that marketing tech budgets will increase from 19% to 25% in 2022. In fact, 70% of marketers reported using account-based marketing (ABM) in 2021, and we expect that number to grow in 2022.

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Channel Sales Success Starts Here

Allego

Channel sales represents 75% of the world’s commerce, according to Forrester’s Jay McBain. If your company is among that 75%, you know channel sellers—partners, distributors, indirect sellers, or independent agents—have different needs than inside sales reps. All of those things point to engagement of the channel,” Miller said.

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The Best Social Media Channels for Prospecting, According to 500 Sales Professionals

Hubspot Sales

Of course, you can't afford to spend hours on social media each day, so which channels are worth your time? The HubSpot Blog surveyed 500+ sales professionals to uncover the best social media channels for prospecting. Read on to learn more about social prospecting, and discover which social media channels are most effective.

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The 11 Best Sales Enablement Tools of 2022

Mindtickle

On top of that, without the proper tools, it’s hard to tell what problems make them miss their quota. But with sales enablement tools, you can understand the attitudes, content, and skills that help your sales reps reach their objectives. What to look for in a sales enablement tool. Only 43% of salespeople reach their quota.

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5 Ways to Use Buyer Intent Data Tools to Drive Sales

Zoominfo

Buyer intent data tools make it easier to identify the when and how of a potential prospect’s consideration for purchasing a specific product or service. According to a Gartner study, by the end of 2022, more than 70% of B2B marketers will utilize third-party intent data to target prospects. How to use Buyer Intent Data Tools.

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36 Virtual vs. Face-to-Face Communication [Stats to Know in 2022]

Hubspot Sales

However, the pandemic forced us to embrace these tools and find new ways of communicating and collaborating through them. As some companies are considering a return to the office in 2022, many are struggling with whether to stick to virtual meetings or resume face-to-face communication. million in 2019 to $671 million in 2022.

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New Year’s Resolutions for Growth Marketers in 2022 

Appbuddy

I’m excited to see what new challenges and opportunities 2022 brings. Recently, a few other marketing leaders and I shared our 2022 resolutions with TechCrunch. . But for growth-minded companies, simply hosting a monthly webinar won’t cut it in 2022. Read on for an overview of my responses. . But AI is like a house.