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Where to Allocate Marketing Budgets in 2023/2024

Sales Hacker

Over the past year, we’ve had tons of founders ask where they should be prioritizing their marketing dollars and resources considering the wild economic year that 2023 has unfolded as. The annual Gartner 2023 CMO Spend and Strategy Survey was conducted in March and April 2023. Thanks for reading The GTM Newsletter!

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Top Digital Marketing Trends for 2023

SocialSellinator

What Is Digital Marketing? Digital marketing is the use of digital channels to promote or market products and services. It is a relatively new form of marketing, and its popularity has been growing in recent years.

Trends 130
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How to Develop Website Content Marketing that Drives Conversions

SalesFuel

In 2023, consumer visits to websites fell by 3.6%, even with ad spending across paid channels reaching an all-time high. Creating website content marketing that engages the consumers who do visit your client’s website has never been more important. Here are a few tips for creating content that will help drive sales.

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Top 10 B2B Ecommerce Trends for 2023

Hubspot Sales

In this post, we highlight the top 10 for 2023: 1. Pro tip: Read more about social commerce in this blog post. Source In an omnichannel B2B ecommerce strategy, the seller focuses on the customer’s entire buying experience rather than their individual experiences on different channels.

Trends 107
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The Crunchbase 2023 Influential Women in Sales List

Crunchbase

The Crunchbase 2023 Influential Women in Sales List is a submission-based list. They’re launching sales podcasts, YouTube channels and startups of their own. In no particular order, here are 35 leading women in sales you should be watching in 2023. In this role, she advises and accelerates go-to-market and U.S.

Hiring 130
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Rethinking Metrics: The Shift from MQL to Pipeline in Marketing

Sales Hacker

Only one month into 2024, we’re already seeing a significant shift in the marketing metrics world. As we step into this new era, we re-evaluate what truly matters in the marketing landscape. Kevin White (Head of Marketing) of Common Room explains why replacing MQL with pipeline is the way to go.

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Supercharge Your B2B Campaigns with Verified Emails in 2023

Lead411

Supercharge Your B2B Campaigns with Verified Emails in 2023 In the competitive world of B2B marketing, reaching the right audience is crucial for success. While email marketing remains a powerful tool, the effectiveness of your campaigns heavily relies on the quality of your email list. Reduced Bounce Rates: 3. read more A.I.