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50+ Statistics About LGBTQ+ Representation in Advertising

Zoominfo

In a recent blog post, A Corporate Guide to Pride— Companies Who’ve Gotten it Right (And Wrong) , we briefly touched on the importance of LGBTQ+ representation in advertising. Although more advertising campaigns feature members of the LGBTQ+ community during Pride Month, the numbers are still shockingly low.

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14 Data and Business Analytics Leaders to Watch

Zoominfo

Steve Kozek, Citizens Bank. Steve is Senior Vice President and Head of Commercial Excellence with Citizen’s Bank. Last (but not least) on this list is Akhill , who serves as Wayfair’s Associate Director of B2B Insights and Analytics. Digital information is a part of almost every day-to-day function in B2B organizations.

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How ZoomInfo’s WebSights Improves Retargeting Strategies

Zoominfo

Let’s say you work at a financial technology (fintech) company that sells software for credit unions, investment firms, and commercial banks. Back in 2018, 90% of B2B customers reported investigating between two and seven sites before they made a purchase. How to Retarget Your Audience with Digital Advertising. Not so much.

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Think Robots Will Replace B2B Sales Reps?

No More Cold Calling

Have B2B sales reps gone the way of CD players, the Rolodex, and analog radio—replaced by technology that gets the job done faster and better? Some take this to mean that our prospects and clients don’t really need us anymore—that the automation of selling has made B2B sales reps irrelevant. needs us more than ever. Moreover, the U.S.

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How ZoomInfo WebSights Improves Retargeting Strategies

Zoominfo

Let’s say you work at a financial technology (fintech) company that sells software for credit unions, investment firms, and commercial banks. Not All Web Traffic is High Quality Back in 2018, 90% of B2B customers reported investigating between two and seven sites before they made a purchase. One business is an ideal fit. Not so much.

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14 Data and Business Analytics Leaders to Watch

Zoominfo

Steve Kozek, Citizens Bank Steve is Senior Vice President and Head of Commercial Excellence with Citizen’s Bank. Akhill Chopra, Wayfair Last (but not least) on this list is Akhill , who serves as Wayfair’s Associate Director of B2B Insights and Analytics.

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The Ultimate Guide to Creating Your B2B Marketing Plan

LeadFuze

The Ultimate Guide to Creating a Framework for Your B2B Marketing Plan (2022 Update). A company in the Financial Services or Banking industry. What Is a B2B Marketing Plan and Strategy? B2B marketing plan and strategy is about how you plan to raise brand awareness. What is a b2b marketing strategy?