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B2B Lead Generation: The Ultimate Guide

Zoominfo

Tighten Up Your TAM Part of the B2B lead generation process is getting to know the audience profiles and behaviors that correlate with sales — more on that in a little bit. Each element of a lead-scoring model is assigned a value, and as leads hit more and more criteria, they rack up points.

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25+ Account-Based Marketing Tactics & Software Solutions

LeadBoxer

You’ll also discover 7 ABM software solutions; since there are more moving parts in an ABM strategy versus a one-size-fits-all marketing strategy, you’ll need the right tools to keep everything running smoothly. One of the most immediate (and free) ways you can do that is by following them on social media, then interacting with them.

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10 Types of Sales Calls: What to Know and How to Use Them

Hubspot Sales

These are important to understand of course, but salespeople aren't always going to call just to pitch to a potential customer — the job encompasses so much more. For example, if you work for a software company, you might call a prospect to introduce your advanced project management software and its benefits.

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How Hosting Contests on Your Twitter Feed can Improve Sales

The Pipeline

Of course you know that social media is a great way to get exposure for your business. By offering the contest, you instantly get more exposure for the product, amounting to free advertising that gets people instinctively excited about the product. Follow Up with Exclusive Offers. About Kim Willington.

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Commerce APIs Are Transforming The Way We Shop

Smooth Sale

Previously, she has worked as a Copywriter in advertising for a wide range of brands and as an Editorial Manager in publishing for magazines and fiction and nonfiction books. APIs are also much smaller than traditional software tools, meaning it’s easier to create, maintain, and upgrade these tools than their larger application counterparts.

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How to Create a Targeted B2B Customer Profile

Zoominfo

A buyer persona is: Marie from North America who often deals with delays in the supply chain due to tech stack incompatibility, while her procurement team spends $10,000 a year on supply chain software. Here’s a sure way to mess up a customer profile—guessing. The Benefits of Creating Customer Profiles. Identify your best customers.

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Five Design Tips to Make Your Flyers Stand Out

Pipeliner

When someone sees a flyer, he or she needs to engage with it straight away if you want that person to take note of the product, service, or event you are advertising. If you are all set with your image, you can easily add the image to a PDF file and make last-minute touch-ups by using an online tool. Find out more on this page.