article thumbnail

? A Peek Behind the Curtains of 2 Companies Excelling Despite a Challenging Macro Environment

Sales Hacker

Kyle Norton ( VP Revenue at Owner ) has been a force at the helm of the sales team, from layering in data through stages of iteration. UserGems : Behind the curtains UserGems just had their best quarter in company history across GTM metrics – all revenue, logos, and brand metrics (organic growth, category creation, etc.).

article thumbnail

Sales Proof of Concept (POC): 5 Ways to Drive More Revenue

Sales Hacker

To help demystify this sales POC term and provide context for all go-to-market professionals, let’s expand on each of these terms and identify five things the pre-sales professional can do to drive more revenue within the middle of the funnel. If there’s room for improvement, you may be able to unlock tremendous revenue upside potential.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How to Use Data to Power Your B2B Sales Strategy

Sales and Marketing Management

Dig into your existing customer database and start looking at your best customers, the ones that have brought the most revenues and have stayed with you the longest. Marketing technology guru Scott Brinker has been tracking and documenting the growth of the marketing technology landscape for almost a decade. Employ Technology Wisely.

Data 240
article thumbnail

How to Create an Effective Sales and Marketing Plan

Highspot

And when teams are aligned, companies can generate up to 208% more revenue from their marketing efforts. Here are the key differences between a sales plan and a marketing plan: Focus and Objectives Sales Plan: Primarily focuses on the activities and strategies to drive direct revenue generation.

article thumbnail

How to Create an Effective Sales and Marketing Plan

Highspot

And when teams are aligned, companies can generate up to 208% more revenue from their marketing efforts. Here are the key differences between a sales plan and a marketing plan: Focus and Objectives Sales Plan: Primarily focuses on the activities and strategies to drive direct revenue generation.

article thumbnail

The Beginner’s Guide to the CCPA: What This California Privacy Regulation Means for Your Business

Zoominfo

CCPA documentation goes on to provide specific examples of personal data. Internet or network activity data, such as IP addresses, browsing history, search history, and interactions with online sites or advertisements. Earns more than half of its annual revenue by selling personal information.

Consumer 154
article thumbnail

How to Create a Targeted B2B Customer Profile

Zoominfo

A customer profile is a document that outlines specific characteristics of who is interested in purchasing your product or service. A customer profile is: A C-level supply chain executive from an eastern Canadian mid-market manufacturing company, making around $10 million a year in revenue. What is a Customer Profile?