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3 Ways Small Businesses Can Give Back and Reap Benefits

Pipeliner

Before you give back, you’ll need to ensure you have your business protected with a top business insurance policy so that you can depend on sustainable finances to continue giving for years to come. That’s where business insurance can play a role in safeguarding your company from bankruptcy. There are endless possibilities.

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The best marketing emails sent by Nutshell customers, vol. 1

Nutshell

We wanted to showcase some of the ways our customers are expertly (and beautifully) using Nutshell Marketing to reach audiences and drive business! In no particular order, here are some of the Nutshell marketing team’s favorite marketing emails composed by Nutshell customers from the past few weeks. Music Victoria.

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Do You Realize the Many Virtues Of Humanizing Your Brand?

Smooth Sale

No doubt, they would also accept that trying to be over-relatable, for example, by implementing a food analogy in an article about marketing, can come across as a little too overbearing. You can even celebrate them in your marketing material if they consent to being included, and you compensate them for that. Many will see through it.

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7 Ways to Align Marketing and Sales Teams

Zoominfo

The disconnect between marketing and sales is an age-old story. Research shows that 90 percent of sales and marketing professionals believe their strategy, processes, content, and culture are not aligned. This has major consequences for both the marketing team and their sales counterparts. “If Let’s dive in. Let’s dive in.

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How Tripadvisor Aligned Sales and Marketing Using Allego

Allego

Tripadvisor found that out when its sales and marketing teams were significantly out of alignment. If they aren’t, inefficiencies run rampant—and inefficiency equals wasted time, money, and resources. The company also sells advertising, listing placements, subscription services, and travel insurance in partnership with Alianz Global.

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How Does Weather Affect Small Businesses?

Smooth Sale

To counter this, consider using digital marketing techniques to increase visibility online: Offer special promotions and discounts to entice customers during periods of bad weather. Appeal to local customers through targeted social media advertisements emphasizing your business’s unique selling points. Celebrate Success!

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Franchise Agreements: What They Look Like and What to Expect

Hubspot Sales

In exchange for their compliance to an agreement's terms, franchisees are afforded legal assurance that they'll be equipped with the resources and support to operate a franchise location. Advertising. Automobile insurance for any employees authorized to operate motor vehicles on behalf of the franchise. Basis for Agreement.