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25+ Account-Based Marketing Tactics & Software Solutions

LeadBoxer

If your primary marketing strategy has been to “cast a wide net”, consider only going after your white whales – your ideal accounts – instead. Known as account-based marketing (ABM), companies that treat individual prospects like an entire market can generate 208% more revenue than those who don’t according to MarketingProfs.

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45 Top YouTube Channels for Marketing Professionals

Zoominfo

Today we’re closing out this three-part series with a post for our marketing audience. So, if you’re on the hunt for new marketing resources, look no further. 1. Marketing 360. The Marketing 360 YouTube channel offers a wide variety of high-quality video content. 2. Duct Tape Marketing. Go check it out!

Channels 220
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45 Top YouTube Channels for Marketing Professionals

Zoominfo

If you’re on the hunt for new marketing resources, look no further. The philosophy behind this channel reads as follows: Smart entrepreneurs who want to thrive in today’s marketplace must master the fields of psychology, marketing, and human behavior. Billy Gene is Marketing Inc. Today’s blog post is for you! Go check it out!

Channels 100
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The Future of B2B Sales

Sales and Marketing Management

The B2B market needs to become as customer-centric as the B2C market. B2B companies are under pressure to make their offering more holistic and combine their product hardware with user-friendly software to create end-to-end solutions. Standardize and digitalize: Strategic marketing to the rescue.

B2B 254
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4 Tips and Best Practices for Using Marketing Automation for Sales Management

Pipeliner

Marketing automation is shown to increase sales productivity by a staggering 14.5%. Marketing automation specifically applies automation to managing marketing tasks. Marketing automation specifically applies automation to managing marketing tasks. Keep reading to know more. Keep reading to know more.

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Digital Marketing Takes Center Stage

Sales and Marketing Management

“Google searches reflect that Airbnb has eclipsed the equity of century-old brands, in one decade, across markets big and small,” wrote entrepreneur and NYU marketing professor Scott Galloway. While competitors may have equity in a specific market, no brand sits on the iron throne across all markets as Airbnb does.”.

Marketing 120
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5 Benefits of Lead Management Software for Your Business

SugarCRM

Before delving into the overall lead management process, it’s important to understand the typical cycle of a customer from lead to purchase: Consumers become prospects when they’re part of your target market. Someone who signs up for a webinar to find out more about project management is a lead for a project management software vendor.