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Sentiment Analysis: A Primer for B2B Marketers

Zoominfo

Emotions’ and ‘feelings’ aren’t words that come up often in the B2B world. Enter, sentiment analysis. What is sentiment analysis? Sentiment analysis is the process of gauging the attitudes, opinions, and emotions an audience expresses about a brand, product, or a specific topic. Why is sentiment analysis important?

Analysis 130
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Sentiment Analysis: A Primer for B2B Marketers

Zoominfo

Emotions’ and ‘feelings’ aren’t words that come up often in the B2B world. Enter, sentiment analysis. What is sentiment analysis? Sentiment analysis is the process of gauging the attitudes, opinions, and emotions an audience expresses about a brand, product, or a specific topic. Why is sentiment analysis important?

Analysis 176
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10 Creative Examples of How to Use AI in Sales

Allego

. — McKinsey & Company Sales leaders understand the value of AI; what they need now is to identify the right tools and understand how to apply them to boost sales performance. Continue reading to learn what AI-powered sales tools are available, how they function, and how they can turn up the dial on your team’s performance.

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The Complete Guide to B2B Website Visitor Tracking (+ 10 Great Tools to Get You Started)

Nutshell

As a B2B business owner, it’s essential to follow up with valuable leads. It’s especially important to do so when they choose not to convert into customers. Think about how many potential customers you’re missing out on when you don’t attempt to approach those who already showed interest in your business.

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Sales Pros Say This Tool is Key to Driving Sales: How to Close More Deals With It [Data]

Hubspot Sales

When it comes to sales, there's a lot of innovation happening — and therefore, a litany of new tools. But only one type of tool is considered "effective" by 78% of global sales professionals. What's this magic tool? It's a CRM (or Customer Relationship Management Platform). It's not that new or hard to access.

Data 90
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Pick The Right Plays: Using the Go-To-Market Framework

Zoominfo

So what components make up this effort? According to HubSpot research, 93% of consumers will be repeat buyers at companies with excellent customer service. With stakes that high, it is perhaps ironic that the early steps of building customer loyalty start with the figurative eyes and ears of a company. Offer expansion.

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AI in Sales Management…is just getting started

Sales 2.0

Acuity enables B2B sales teams “to improve sales productivity in implementing prospecting and customer growth strategies using flexible process technology and Artificial Intelligence (AI).” A summary of our conversation is below, followed by the full interview transcript. I was curious to hear what he thinks. Call that… “Just add AI.”