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White Space Analysis: A Complete Guide

Janek Performance Group

By performing a white space analysis, you can identify who that customer is and how to best target them. How does white space analysis work? What is a White Space Analysis? For instance, if you bought a new phone, a cross-sell might include a phone case and a charger. How Does White Space Analysis Work?

Analysis 118
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How to Conduct a Win/Loss Analysis in B2B Sales

Zoominfo

A win/loss analysis is the process of studying past business deals in order to generate valuable insights about your company’s selling practices. The insights garnered from this type of analysis can be instrumental in growing your business and increasing revenue. Step 2: Develop your win/loss analysis questions.

Analysis 223
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Sentiment Analysis: A Primer for B2B Marketers

Zoominfo

You may think you know the answer to this question – your products sell well, you’ve gotten some great customer feedback, and your social media posts garner strong engagement. Emotions’ and ‘feelings’ aren’t words that come up often in the B2B world. Enter, sentiment analysis. What is sentiment analysis?

Analysis 130
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Sentiment Analysis: A Primer for B2B Marketers

Zoominfo

You may think you know the answer to this question – your products sell well, you’ve gotten some great customer feedback, and your social media posts garner strong engagement. Emotions’ and ‘feelings’ aren’t words that come up often in the B2B world. Enter, sentiment analysis. What is sentiment analysis?

Analysis 176
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How to Calculate Total Addressable Market and Perform TAM Analysis

Zoominfo

Total Addressable or Available Market, also referred to as TAM, is a monetary value that represents all of the selling opportunities for your organization. The two common approaches are top-down and bottom-up. Bottom-Up Market Size The bottom-up approach is more accurate. Highlights What is TAM?

Analysis 130
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How Can I Conduct a Competitive Analysis of My Local Business Market?

BuzzBoard

Understanding the Significance of Competitive Analysis for Local Businesses In today’s fiercely competitive local business market, competitive analysis has emerged as a vital tool for small businesses seeking growth. In the realm of digital marketing, competitive analysis surpasses traditional confines.

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How to Calculate Total Addressable Market and Perform TAM Analysis

Zoominfo

To break it down, we spoke with Justin Withers , ZoomInfo’s SVP of Strategy & Corporate Development, who gave us insight on how to calculate total market size using the Bottom-Up and Top-Down methods. The ability to define the characteristics that make up your market, and define the market in which you want to challenge, is vital.

Analysis 273