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Sentiment Analysis: A Primer for B2B Marketers

Zoominfo

You may think you know the answer to this question – your products sell well, you’ve gotten some great customer feedback, and your social media posts garner strong engagement. Emotions’ and ‘feelings’ aren’t words that come up often in the B2B world. Enter, sentiment analysis. What is sentiment analysis?

Analysis 130
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Sentiment Analysis: A Primer for B2B Marketers

Zoominfo

You may think you know the answer to this question – your products sell well, you’ve gotten some great customer feedback, and your social media posts garner strong engagement. Emotions’ and ‘feelings’ aren’t words that come up often in the B2B world. Enter, sentiment analysis. What is sentiment analysis?

Analysis 176
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Sales Account Management: Your Go-To Guide for Greater Growth

Zoominfo

Sales account management, like sales, is selling. For the sales account manager, getting processes down can mean the difference between achieving massive growth and losing customers to the competition. While both focus on selling, the ‘roles’ are different. Others are like farmers, nurturing customers beyond the initial sale.

Account 238
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Pick The Right Plays: Using the Go-To-Market Framework

Zoominfo

So what components make up this effort? According to HubSpot research, 93% of consumers will be repeat buyers at companies with excellent customer service. With stakes that high, it is perhaps ironic that the early steps of building customer loyalty start with the figurative eyes and ears of a company. Offer expansion.

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Indirect sales can boost revenue while minimizing costs to your business – use our guide to find out how

PandaDoc

Key takeaways Indirect sales consists of selling products and services through intermediaries. Indirect sales can be measured through sales reports, market research, competitor analysis, and more. Indirect sales consist of selling products and services via partner companies, a type of sales collaboration.

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6 Marketing Strategies for B2B Customer Retention

Sales and Marketing Management

Customer service. A common mistake we notice is that brand managers get too caught up preventing problems. As a result, they don’t know how to provide the right customer service when a problem arises. As a result, they don’t know how to provide the right customer service when a problem arises.

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Using Machine Learning for CRM

Nutshell

Your CRM is a treasure trove of information waiting to be used to enhance your sales, marketing, and customer service efforts. There’s a lot you can do with your CRM and customer data, but you can get even more from your data, by incorporating machine learning tools into your processes. What is machine learning?

CRM 62