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GTM 84: Outbound Isn’t Dead: This is How to Reach the Inbox with Stephen Hakami

Sales Hacker

Stephen Hakami is the Founder and CEO of Wiza – the most accurate way to find verified contact information for B2B prospects. Stephen started the company in 2019 after a sales career of being frustrated with bad data, and set out to build a prospecting tool that’s powered by live LinkedIn data.

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Old School Rules, New School Tools: The B2B Sales and Marketing #FlipMyFunnel Conference

SalesLoft

The B2B sales and marketing funnel has flipped, and inbound marketing has shifted to outbound sales. From casting a wide marketing net to targeted customer identification, this trend has catapulted outbound sales development. The way we create demand has evolved and customer experience is the new revenue model.

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SMS sales: How B2B sellers can close more deals with text messages

Nutshell

Both of these scenarios are examples of SMS sales, and it can easily be used in a B2B context as well. To be clear, we aren’t suggesting that you quit calling your prospects or give up on email marketing. 16 sales process templates for B2B pipelines. Use an SMS Sales Tool. What Are the Benefits of Selling Via Text?

B2B 123
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Mobile Tours Can Replace Flagging Trade Shows

Sales and Marketing Management

Author: Steve Randazzo Once upon a time, trade shows were deemed the kings of B2B marketing events. Top business leaders flocked to convention centers to learn about new equipment, technology and other tools. Others, like the Food Marketing Institute show in Chicago, have disappeared entirely.

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Ecosystem-Led Growth (ELG) for GTM

Sales Hacker

GTMnow is the media extension of GTMfund – sharing insight on go-to-market from working with hundreds of portfolio companies backed by over 350+ of the best in the game executive operators who have been there, done that at the world’s fastest growing SaaS companies. So this week’s breakdown on ELG has been a longtime coming.

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3 Lessons on How to Growth-Hack Like a Pro

Sales and Marketing Management

Sean Ellis, a seasoned marketing leader, entrepreneur, angel investor, originally defined a “growth hacker” as "a person whose true north is growth.”. Lesson #1 : To expand market share, use “what if” analysis to leave your comfort zone and create new opportunities. The most famous example? Airbnb penetrating Craigslist’s marketplace.

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Why SaaS Companies Are Embracing Owned Media and How to Make it Work for You

Sales Hacker

GTMnow is the media extension of GTMfund – sharing insight on go-to-market from working with hundreds of portfolio companies backed by over 350+ of the best in the game executive operators who have been there, done that at the world’s fastest growing SaaS companies. The B2B playbook is changing. So, owned media. What is it?

Media 72