Trending Articles

article thumbnail

How GTM Strategies are Changing with B2B Buying in 2024

SBI Growth

For commercial leaders looking to make the most of 2024, Q2 seems to be the perfect time to accelerate growth. However, based on our findings, many companies are also concerned about the changing state of B2B buying ­– buyers today are increasingly unfamiliar with their processes, slowing down deals and delaying decision-making. Commercial leaders need more than just positive demand to take the lead; they must make the right business decisions to ensure sustainable growth in 2024.

B2B 177
article thumbnail

How to Create and Execute Marketing Strategies to Hit Business Goals

Sales and Marketing Management

it's vital that CMOs be able to draw a direct line between marketing activities and business outcomes. They can do that by using the three P’s of marketing strategic planning. The post How to Create and Execute Marketing Strategies to Hit Business Goals appeared first on Sales & Marketing Management.

Strategy 156
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Raising the Bar - Take Responsibility

Anthony Cole Training

“Did I hire my salespeople this way or did I make them this way?” This is the question every sales manager must ask. Fixing performance problems always starts with Standards and Accountability.Accountability means taking responsibility for outcomes – good or bad. A sales leader’s primary responsibility is to put the BEST team into the marketplace.Much like a general manager in sports, a director of a theatre company or an orchestra leader of a symphony, you have a job and a responsibility to hir

Hiring 195
article thumbnail

Why White Space Analysis is Critical to Account Growth

SBI Growth

Boost revenue by using white space analysis to identify unmet demand in existing accounts. Selling to current customers has a 60-70% success rate.

Analysis 194
article thumbnail

Buyer & Customer Engagement: A Digital Exhaust Methodology

Unlock growth through customer-centric campaigns that deeply understand buyer journeys from awareness to post-purchase. This eBook shows how aligning marketing, sales, and customer service via an "outside-in" approach resonates with audiences, fosters trust, and drives loyalty - outperforming "inside-out" product-focused tactics. Gain a competitive edge through customer insights!

article thumbnail

Leadership is The Key to Succeed

Steven Rosen

In markets where competition is fierce, and evolution is rapid, the demands on sales teams to not only meet but exceed expectations are greater than ever. While daunting, these challenges offer a unique opportunity to redefine leadership strategies that are crucial for staying ahead. Adopting a new leadership approach – specifically BOLD leadership – becomes essential as organizations experience significant shifts in structure, product lines, or leadership roles.

More Trending

article thumbnail

Reduce Churn and Drive Renewals with Customer Success Alignment

Force Management

Customer Success (CS) is a critical component of a successful customer engagement process. Growing revenue requires your organization to be cross-functionally aligned on buyer value and solution differentiation before and after the sale. Capturing that value after the initial deal is essential for driving recurring revenue and expansion opportunities within accounts.

Churn 126
article thumbnail

Growth Risks 2024: B2B Buying Behaviors are Evolving

SBI Growth

An improving economic outlook for 2024 presents a golden opportunity for CEOs to capitalize on rising demand: 87% of surveyed CEOs see growth as a core element of their value creation strategy this year. However, buying behaviors are also changing, and not all companies are prepared to overcome the new challenges created by a dynamic buying environment, slowing growth and potential revenue capture.

B2B 177
article thumbnail

Stop Scrolling! How to Make Your Thumbnails Stand Out in a Crowded Marketplace

Sales and Marketing Management

In the world of digital marketing, thumbnail images serve as mini billboards for your content. Elevating your thumbnail game is not just about getting noticed; it's about conveying your message compellingly and succinctly at first glance. The post Stop Scrolling! How to Make Your Thumbnails Stand Out in a Crowded Marketplace appeared first on Sales & Marketing Management.

How To 156
article thumbnail

Navigating the Pressure Cooker with Poise and Panache

Salesfolks

Sales is a demanding field, but it’s also rewarding. By prioritizing our mental health, setting boundaries, and taking time to recoup, we can maintain high levels of productivity without sacrificing our sanity.

Sales 116
article thumbnail

How B2B Buying Has Changed – And How Sales Teams Must Adapt

A dramatic shift has occurred in the B2B landscape. Buying has transformed radically in the last half-decade, causing growth rates to plummet, customer acquisition costs to skyrocket, and churn rates to surge. For SaaS companies relying on traditional sales strategies to grow revenue, these trends will only become worse, as they now falter in the face of modern purchasing paradigms.

article thumbnail

From Stagnant to Stellar: A B2B Sales Leader's Guide to Growth

The Center for Sales Strategy

As a B2B senior sales leader, you know the pressure of driving consistent growth. But what happens when your once-thriving sales organization stalls? Stagnant sales pipelines and flat revenue can be a symptom of deeper issues. This is a roadmap that equips you with insights, action items, and a clear path to transform your team into a growth machine.

B2B 113
article thumbnail

“That Guest” At The Get-Together….

Partners in Excellence

I hate being trite with this analogy, but I will. My post “Cold Calling Was Never ‘Alive'” generated a lot of interesting questions and conversation. They were variations on the same theme, “I need to get to these people to tell them how we can help them… I need to share our experience in working with customers like them… I need to schedule a demo of what we do……” Repeating myself: Customers don’t care about it until they do!

article thumbnail

The 7 Types of Content That Navigate the Buyer’s Journey

Sales and Marketing Management

Marketing content is more effective when it's created with a specific goal in mind. Each of these types of marketing content serves a unique purpose, addressing different stages of the journey and the buyer's needs. The post The 7 Types of Content That Navigate the Buyer’s Journey appeared first on Sales & Marketing Management.

Buyer 156
article thumbnail

Everyone is an Expert in Something: Embracing Your Unique Knowledge

Fill the Funnel

In today’s fast-paced world, the value of experience and expertise is more significant than ever. Each of us has a unique journey filled with experiences, challenges, and lessons learned. Whether it’s a professional skill, a hobby, or a life lesson, we all possess knowledge that others can benefit from. This idea—that everyone is an expert […] The post Everyone is an Expert in Something: Embracing Your Unique Knowledge appeared first on Fill the Funnel com.

article thumbnail

Sales & Marketing Alignment: How to Synergize for Success

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

article thumbnail

How to Develop Farmers and Hunters to be More Effective

The Center for Sales Strategy

There is a hierarchy in the sales world. Most sales leaders come from the days when salespeople were responsible for every step in the sales process. You had to find your leads, get an appointment, and ultimately close the deal. You only ate what you killed. We were hunters, so we tend to favor and even value hunters more than farmers. When I say farmers, I mean salespeople who spend most of their time nurturing clients, building relationships, and growing them.

How To 109
article thumbnail

Bark Air Gives Dogs First-Class Treatment

Grant Cardone

If you’ve ever taken a flight with your pets, you know how tedious and stressful the whole process can be. But thanks to a new boutique airline, Bark Air, you and your furry friends can fly to your destinations in style. Bark Air is a brand-new airline “designed specifically for dogs first and their human […] The post Bark Air Gives Dogs First-Class Treatment appeared first on GCTV.

article thumbnail

Managing Positive Churn is Not the Answer to Improving Commercial Productivity

SBI Growth

CEOs have set the stage for success in 2024 with a solid growth strategy, but they need their talent to be ready to execute on revenue capture opportunities. They think they have the secret to improving commercial productivity: managing positive churn. However, our surveys reveal that there is more to managing our hires and getting the experts on board; CEOs must also overcome longer ramp times and create sustainable growth for the road ahead.

Churn 177
article thumbnail

“We Are Human Beings First, ….

Partners in Excellence

One of my favorite musicians is Yo Yo Ma. I was listening to an interview of him, he was reflecting on his mentor, Pablo Casals. Casals was probably the best cellist of his time. Yo Yo Ma quoted Casals, “I think of myself as a human being first, a musician second, a cellist third.” It’s something we must reflect on and constantly remind ourselves of.

Scale 101
article thumbnail

Brick & Mortar Retail Relevance: How to Stay Ahead of the Curve

Speaker: Jay Black, Senior Account Executive

Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an

article thumbnail

Develop Emotional Intelligence In Sales To Stand Out From the Crowd

SalesFuel

Sellers who develop emotional intelligence can stand out from competitors to close more deals with buyers. It allows them to nurture deeper engagement with prospects and clients. They can also communicate more efficiently to demonstrate the value of their solution. And these benefits aren’t just anecdotal; research has shown the powerful effect emotional intelligence (EI) has on sales.

Hiring 97
article thumbnail

What Is a Sales Coaching Cadence and How Do You Build One?

Membrain

A good sales coaching cadence is one of the keys to effectively elevating your sales team. While many companies settle for coaching that happens ad hoc around a water cooler or only when an employee is struggling, top companies invest in proactive, ongoing, consistent coaching that addresses all of the major aspects of professional development for their sales teams.

article thumbnail

Is The CosMc’s Hype Over?

Grant Cardone

At the end of 2023, McDonald’s CEO, Chris Kempczinski, surprised customers and shareholders alike by announcing a new restaurant chain. The spinoff brand, CosMc’s, is a beverage focused restaurant and when it opened… It took the country by storm. But how is the location holding up six months later? And is the success they received […] The post Is The CosMc’s Hype Over?

article thumbnail

Latest Podcasts: Scaling Sales Teams

Force Management

This month's Revenue Builders Podcast guests shared the kind of lessons you can only learn from experience. From startups to enterprise, these leaders have failed and iterated to find what works - and they joined John Kaplan and John McMahon to share the wealth. Dig in below for stories about founding and scaling startups, growing as a sales leader, hiring and implementing new product models, and establishing a winning sales discipline.

Scale 88
article thumbnail

The Ultimate Guide to Sales Outreach

Sales outreach is an art and a science. The art is what you bring to the table—your flair for conversation, your work ethic, your dedication. We bring the science—proven tactics, strategies, and methods that really work. In this eBook, we’ll cover: How you should respond to inbound leads Tactics for engaging outbound leads (cold calls, email automation, and gifts) The key to keeping a prospective account alive for the long haul Buckle up!

article thumbnail

Understanding Social Media ROI: A Practical Guide

SocialSellinator

Learn what are the two components for calculating social media ROI, and discover effective tools and strategies to maximize your investment.

article thumbnail

Mastering Conversation Starters is One of the Best Sales Strategies

SalesFuel

What do you want out of your first conversation with a potential customer? One of the best sales strategies is to structure a relationship. Additionally, you can gain valuable insight or instill a sense of trust. Whatever your goal, you must realize that conversation is not a competition. However, improving your skill at initiating a conversation is.

article thumbnail

Specific Goals and Monitoring the Numbers Reveal Your Power

Pipeliner

Numbers are abundant in varying ways, and monitoring them to adjust for business and career is vital. Most have a keen desire to increase their followings. Our article explores some of the elements necessary for growing the numbers to increase authority, referrals, and business growth. Whichever type of business or career we want to pursue or the associated endeavors, we must realize the concept’s weight; the power is in the numbers for growth.

article thumbnail

Nimble CRM Tips & Updates – June 5 2024

Adaptive Business Services

No new updates on Nimble since our last newsletter have been released. Of course, as Nimble is known to do, they might have sneaked something in without reporting it and I haven’t run across it … yet:) So, on to a different topic … How to Rearrange Info Blocks on Contact Records One of the customizations that I perform with Nimble clients is to configure the look of their contact records to rearrange data and move the most important items (to them) up higher, and/or delete boxes that are not imp

CRM 71
article thumbnail

Supercharge Your Sales: 5 Steps to Effortless Selling

Sales teams often lose precious time hunting for updated sales materials, while marketing struggles to keep these assets accessible and current. It's not just about managing; it's about seamlessly finding, presenting, and sharing critical sales content. All of this takes place within an intuitive, unified platform. Dive into Showell's groundbreaking content management realm.

article thumbnail

How Clif Bar Founders Make A Difference

Grant Cardone

Success is measured in an infinite number of ways. One of the biggest indicators of success, however, is the ability to give back to your community. Knowing this, the founders and former CEOs of Clif Bar recently donated a third of their net worth to charity. Here’s the story of the energy bar philanthropists… Clif […] The post How Clif Bar Founders Make A Difference appeared first on GCTV.

Energy 86
article thumbnail

“Rearranging The Deck Chairs”

Partners in Excellence

Yesterday, I was privileged to sit in a discussion with a number of SaaS founders and sales executives. We were talking about organizing the GTM functions to maximize performance. It was a fascinating discussion. It’s also like so many discussions I see, with all sorts of organizations. These discussions focus on how we structure and organize to drive higher levels of performance.

article thumbnail

10 Ways to Increase B2B Sales Performance with Successful Feedback

The Center for Sales Strategy

The feedback a sales manager provides can either propel a salesperson to new heights or stunt their growth. Yet, too often, managers fail to give the right feedback at the right times, missing critical opportunities to develop their team's talents.

B2B 82