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2014 Planning Metrics for B2B Marketing Leaders

SBI Growth

The Holy Grail of 2014 Planning: Marketing Contribution as a % of Total Revenue. 2013 is the last year executives accepted activity-level results from marketing. Expectations of marketing accountability have increased to the level expected of sales performance. Executive marketing leaders need to push the debris aside.

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6 Times Marketers Won With Personalization

Zoominfo

We like just about everything to be personalized: napkins, silverware, sweaters, bags, license plates. In fact, 54% of B2B buyers say they want vendors to offer personalized recommendations across […]. The post 6 Times Marketers Won With Personalization appeared first on ZoomInfo Blog.

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Big Data and Your Email Marketing Campaign

Zoominfo

Improving the way you harness and use big data will benefit your marketing strategy by helping you reach the right people at the best time with relevant content. E-mail remains at the center of the marketing mix for most businesses. This post will highlight the ways that big data influences email marketing.

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New On Demand Training Available Now!

Mr. Inside Sales

Our Award Winning Inside Sales Training is also the most affordable training on the market today! We offer two ways to consume our content: An “Unlimited, 4-Week” license can use this for your whole /company/team, or, An “Unlimited Lifetime License” you can use to build and scale your whole company forever.

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7 Must-Have Automated Documents for Sales Success

Companies are increasingly implementing technology to bring efficiency to their workforce. Data accessibility aside, teams continuously struggle with manual processes for document generation. Learn why automating your documents is key to sales success.

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Sales Brief: Cursing at your prospect, B2B hunting, failing startups, & more

Close.io

With the right product in the right market, product-led growth (PLG) can be the key to unlocking very low customer acquisition costs. This in-depth article explores the key differences between a PLG and traditional B2B sales model, the pros and cons of building a PLG company, the traits every PLG salesperson should have, and much more.

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A Primer on GDPR and Marketing Data Protection Best Practices

DiscoverOrg Sales

May 25, 2018 is a date on the minds of many sales and marketing professionals: the day the new General Data Protection Regulation (GDPR) goes into effect. We think the GDPR, based on its plain language, does not apply to B2B marketing under this test, because the offer is to the employer, not the employee.

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