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Customer References & Buyer Confidence

SBI

Customer References & Buyer Confidence. By David Sroka, Point of Reference. So many of these buying decision factors apply to B2B buyers. Status Quo Bias On average over 60 percent of B2B evaluations end up with no decision: status quo. What does that mean for B2B marketers and salespeople? Customer references.

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Do You Know How To Increase B2B Sales?

Smooth Sale

Photo by Andrea Schit z via Pixabay Attract the Right Job Or Clientele: Do You Know How To Increase B2B Sales? Intense competition in the business-to-business (B2B) landscape often makes it challenging for brands to win potential customers. Doing this every step of your B2B sales funnel is a superior hack to gain customers.

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A B2B Sales Rep’s Guide to Selling to the C-Suite

Zoominfo

If so, you know how tough it can be to connect with busy executives, To add insult to injury, executive-level assistants are trained to be gatekeepers. The C-suite typically refers to the executive- level managers within a company. As a B2B salesperson, it’s your job to highlight the unique value of what you’re selling.

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May 2019 B2B Blog Post Round-Up

Zoominfo

Welcome to the May edition of the ZoomInfo B2B Blog Post Round-Up series. These blog posts typically explore topics related to B2B marketing, B2B sales, recruiting, or business growth. So, without further hesitation, let’s take a look at our favorite B2B content from the month of May. Let’s get into it! Continue reading.

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7 Must-Have Automated Documents for Sales Success

Companies are increasingly implementing technology to bring efficiency to their workforce. Data accessibility aside, teams continuously struggle with manual processes for document generation. Learn why automating your documents is key to sales success.

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5 Must-Follow B2B Sales Influencers

Zoominfo

We also introduced you to some of our favorite B2B marketing influencers —including the socially-savvy Ann Handley, Joe Chernov, and Joe Pullizi, just to name a few. However, the B2B marketing world isn’t the only industry boasting some big names in the social sphere. The B2B sales arena has a few social celebs of its own.

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A B2B Sales Rep’s Guide to Selling to the C Level

Zoominfo

To add insult to injury, executive-level assistants are trained to be gatekeepers. Thankfully, B2B sales expert Jill Konrath has solved this problem in her book SNAP Selling: Speed Up Sales and Win More Business with Today’s Frazzled Customers. As a B2B salesperson, it’s your job to highlight the unique value of what you’re selling.

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