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Do Token Concessions Really Work?

The Accidental Negotiator

Understanding that getting members to respond would be a challenge, the organization worked with researchers to determine whether it could boost the response rate by potentially offering different financial incentives for filling out their survey. No other incentive was provided. Of this group, 20.7% returned a completed questionnaire.

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Pricing challenges posed by a pandemic

Sales and Marketing Management

In a blog post about pricing in the pandemic for marketing research firm Forrester SiriusDecisions, Lisa Singer says companies trying to rebound from the disruption of the COVID-19 pandemic must look for opportunities to offer low-cost or free offerings. These are anything but normal circumstances. Does it ever make sense to cut prices?

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New year, new goals: A checklist to empower your sales teams to close more deals in 2024

PandaDoc

Now, let’s talk incentives. Incentives, or spiffs, can really boost motivation. But here’s the key – structure your incentives to make your goals more realistic and achievable. This way, your team has a clear, reachable target and an added incentive to exceed it.

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How to Develop a Winning Sales Compensation Philosophy

The Spiff Blog

How you pay sales reps depends on the way you design your comp program, what metrics relate to what incentives, and so on— all the details we’ve covered in many past articles about comp plan design. The equally important “why”, on the other hand, hinges on the bigger-picture foundation on which those comp plans are built.

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Lists and the Rest of the Story

Pointclear

That certainly does not incent list owners to make investments in list cleansing. It was a relatively expensive list and the vendor guaranteed 100% deliverability. Read this blog (published by CMO by Adobe) for more information about calibrating and validating marketing automation. Most never get delivered. The client said no.

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April Referral Selling Insights

No More Cold Calling

For more on the power of referral selling, check out this month’s blog posts from No More Cold Calling: Why Reps Hate Asking for Referrals Just as Much as Cold Calling. I tried coaching, I tried demonstrating, and I tried setting goals and incentives. 3 Ways to Guarantee Referral Prospecting Success.

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Trade Show to Customer: Email Lead Nurturing Tips

Pipeline

These items could be: An irresistible offer Connection a person or much-need resource Exclusive information A promise, warranty, or guarantee Something your competitors can’t or won’t provide Here are a few presale examples that demonstrate what I’m talking about. Here’s how you use these items.