Allego

JULY 31, 2023

Sales reps say they spend 51% of their time on non-core selling activity, according to the Forrester Sales Enablement Society 2022 survey. Further, sellers spend 11 hours a month looking for and modifying content for buyers, Forrester’s Q4 2020 Global Sales Enablement survey found. They are the orchestrators.

Buyer 62

Buyer Collateral Scale Survey 62

Highspot

APRIL 17, 2020

Product marketers are the go-to resource for providing messaging guidance, product training, competitive intelligence, and other tools to their sales teams. When created and delivered properly, sales collateral produced by product marketing is highly visible, widely adopted, and produces quantifiable results in the form of win rate increases.

Collateral 52

Collateral Case Study Marketing Guidelines 52

Sales 2.0

MARCH 1, 2023

This is the third in a series of interviews I am conducting with subject matter experts and practitioners in the sales profession. I am examining where we are today with AI in sales and where we are going. Regie helps sales, marketing, and success teams write engaging content faster using AI. Amelia: I think some buyers will.

Opportunity 195

Opportunity Buyer Tools Collateral 195

The Digital Sales Institute

SEPTEMBER 6, 2022

How to sell and engage buyers in the digital, remote, and noisy world is definitely a challenge we all face. Without a learning pathway, very few of us salespeople will ever get to master the sales skills to be truly successful. The modern buyer demands more and expects a more personalized, tailored experience.

Buyer 59

Buyer How To Ideal Customer Profile Face-to-face 59

DiscoverOrg Sales

JUNE 19, 2018

Let’s agree that the goal of your marketing team should be to help your sales team. But as sales professionals, how can you feed your sales intelligence in to your marketing team and how can they use that intelligence to better help you close sales? Buyer personas. Sound good? Share industry scoops.

Buyer Persona 214

Buyer Persona Marketing Scale Collateral 214

Allego

AUGUST 24, 2021

It falls on marketers to support their teams while ensuring salespeople are armed with content that captures buyer attention and closes deals. Tapping into the Power of Sales Enablement. 5 Transformative Sales Enablement Priorities. 5 Transformative Sales Enablement Priorities. 1 Sales Content Management.

Sales Enablement 171

Sales Enablement Top of Funnel Face-to-face Hiring 171

Highspot

JANUARY 18, 2024

When your content is poorly managed, reps share ineffective assets with buyers. Keep Your Content Clean and Compelling Without insight into what content reps use regularly or how assets perform with buyers, sales enablement and marketing teams can’t maintain a healthy arsenal of on-brand, impactful materials.

Data 52

Data Government Collateral Analytics 52

Sales Hacker

DECEMBER 14, 2022

One day you might have to explain to your children that companies once had sales meetings in person, in a room with the lights dimmed and something called a PowerPoint presentation. (If The truth is that most sales meetings, online or in person, always were and often still are boring lectures. . The basics: What is sales enablement?

Sales Meeting 89

Sales Meeting Meeting Collateral Ideal Customer Profile 89

Allego

JANUARY 12, 2023

Sales ignores the content. Sales reps create their own content, which is slightly incorrect or off message. Sales is annoyed, while marketing is frustrated—maybe even a little sad. “It’s a common problem: The marketing team creates content for sales, but sellers don’t use it. It’s a tale as old as time.

Collateral 106

Collateral Marketing Report Motivation 106

Allego

MARCH 27, 2023

Sales is hard. Read on to see why we’re “drinking our own champagne” and how agile content can help sellers improve everything from social selling to prospecting to digital sales rooms and more. Seller to Seller Learning Traditional learning content and sales collateral takes weeks or months to create.

Collateral 118

Collateral Sales Enablement Social Selling Quota 118

SalesFuel

MARCH 20, 2024

As buying groups grow bigger, there’s even more chance of someone being able to sabotage your sale. SalesFuel reports that on average, today’s buyer groups can reach up to 10 people. 2 Types of Objectors Who Can Sabotage Your Sale One of the decision-makers that Frost highlights is the cost-conscious objector.

Hiring 52

Hiring Decision Maker Vendor Collateral 52

Allego

JULY 26, 2023

About 65% of sales marketing content is never used. One primary culprit: sales representatives don’t know enough about available assets or how to leverage them. Sales executives recognize the problem — 84% report content search and utilization as the top productivity improvement area. Try these three tips.

B2B 62

B2B Collateral Case Study Marketing 62

Janek Performance Group

OCTOBER 17, 2023

While likability can be a huge plus in sales, it’s not the only reason buyers buy. Buyers buy whether they like the seller or not. Further, those with the weakest sales records were more likely to believe making friends is their greatest asset. Plus, buyers are experienced. Salespeople are no different.

Collateral 62

Collateral Social Media Referrals Social Selling 62

Sales and Marketing Management

OCTOBER 26, 2020

Author: Mark Kovac, David Deming and Sushant Khandelwal Virtual selling in business-to-business markets, often associated with inside sales, has carried a bit of a stigma within field-dominated sales organizations. Myth 1: Field sales reps sell primarily in person.

Lead Rank 339

Lead Rank Quota Face-to-face Hiring 339

Sales 2.0

APRIL 23, 2020

Buyers are wondering what the future holds for their companies–and themselves–and are having a tough time committing to purchases. Adapting your sales collateral/marketing pieces to the specialized needs of large accounts. Adapting your sales collateral/marketing pieces to the specialized needs of large accounts.

Enterprise 432

Enterprise Enterprise Penetration Gatekeeper 432

Allego

NOVEMBER 11, 2021

If you’re like most marketers, you’ve got a full production calendar of sales content, solution briefs, case studies, videos, blog posts, product guides, and more to support sellers and help them be productive. Your first priority is to deliver the best sales content that will move deals through the pipeline. Activate Content.

Revenue 128

Revenue Scale Collateral Harvest 128

Sales Hacker

AUGUST 12, 2021

Do your sales reps know who they’re supposed to be targeting? Recent research indicates that at smaller sales organizations, the inability to identify decision-makers is still a major deal killer. As a sales leader, you may have the perfect view of what your ICP looks like, but you need to make sure that the same is true for your team.

Decision Maker 119

Decision Maker Buyer Persona Collateral Case Study 119

Allego

DECEMBER 6, 2023

Why don’t sales reps use all the marketing content your organization creates? Sales teams are often unaware that certain content exists, so they spend time making their own, leading to inaccurate product information or messaging. Marketing toiled over this content, so how can you motivate your sales team to use it?

Motivation 71

Motivation Marketing Collateral Case Study 71

Zoominfo

JULY 12, 2021

Business leaders depend on the conversations that sales reps are having with prospects to grow their pipeline and stoke their go-to-market engine. Yet while 82 percent of buyers accept meetings with sellers who proactively reach out, 58 percent of them say these meetings are not valuable, according to Rain Group. Sales teams.

Face-to-face 264

Face-to-face Intent Data GoldMine Lead Rank 264

The Science and Art of Selling

JULY 7, 2014

Buyer behavior has largely evolved in adaptation to the Internet and as a consequence they are more impatient and more elusive. With that set of unfavorable qualities, how does a sales person even know if the prospect is even engaged from the get-go and figure out where they are in the sales process?

Collateral 59

Collateral Analytics Prospecting Proposal 59

Janek Performance Group

AUGUST 23, 2023

No one wants to miss a deal, and, in sales, time counts. Most buyers cannot afford to be impulsive. But as trusted advisors, B2B sellers can still generate urgency to help skeptical buyers help themselves. Buyers may think falling short of goals is suboptimal, but not catastrophic. Like it or not, even skeptics listen.

B2B 62

B2B Case Study Collateral ACT 62

Sales and Marketing Management

APRIL 1, 2020

In order to resonate with customers, your announcement must be seen, messaging absorbed and content leveraged with the sales team. For a successful campaign or product launch, you’ll want the right content and up-to-date information at the fingertips of your sales reps. A failure to launch. Customized workspaces :?You

Campaigns 326

Campaigns Sales Enablement Education Collateral 326

Atlatl Software

MARCH 19, 2020

Every question, every piece of information, and all product collateral was gate kept behind the doors of a store and its salespeople. This required frequent visits and an elongated sales process. Customers were forced to visit a physical location every time they wanted to investigate a product.

Buyer 53

Buyer Collateral Retail Sales Process 53

Janek Performance Group

MARCH 8, 2024

Sales training is one of the most significant investments an organization can make in their sales team. In fact, research cited by taskdrive.com shows sales training has an average return on investment of 353 percent. When choosing a sales training partner, start small and work your way up. You can always upgrade later.

Training 62

Training Face-to-face Education Negotiation 62

Allego

MARCH 31, 2022

Tripadvisor found that out when its sales and marketing teams were significantly out of alignment. Gerry Hurley, senior director of enablement at Tripadvisor, realized both sales and marketing were facing new challenges and operating inefficiently—in separate silos—leading to significant wasted time and lost revenue.

Collateral 62

Collateral Marketing Tourism Travel 62

Allego

MARCH 21, 2023

In fact, recent research highlights two critical problems with traditional sales content management systems: Conventional technologies reinforce the divide between those who create and manage sales content (marketing and sales enablement) and those who use it (sales reps). Modern sales content management platforms.

System 118

System Tools Collateral Video 118

SBI

MAY 17, 2018

In this series, we ask Sales Tech Executives to describe how their solution can change a sales organization in a significant way. We call it Sales Tech Game Changers. Nancy: What are the top 3 ways your solution changes the game for a sales organization? Seismic levels the playing field for sales. This is the key.

Sales Cycle 139

Sales Cycle Collateral Distribution How To 139

Allego

FEBRUARY 3, 2022

A company might have sales reps who individually sell well. But without a sales enablement strategy, it won’t become a growth company. Daniel Perry, Managing Director-Sales Excellence at The Riverside Company, has witnessed this firsthand. Currently, Perry leads the sales excellence team for Riverside’s Micro-Cap Fund.

Revenue 116

Revenue Ideal Customer Profile Strategy Buyer Persona 116

Allego

JANUARY 24, 2023

While the exact number ranges between 27% and 36%, depending on the survey, the message is clear: Sales reps spend the bulk of their day on activities that don’t directly generate revenue for your company. 4 Strategies to Increase Sales Rep Productivity 1. Allego research found sales teams have 5-13 tools in their technology stack.

Webinar Metrics 117

Webinar Metrics Strategy Collateral Coaching 117

Pipeliner

MARCH 17, 2023

Sales enablement is a process that helps businesses equip their sales teams with the resources, tools, and information they need to improve their performance and close more deals. In today’s competitive market, sales enablement has become an essential strategy for any business that wants to stay ahead of the competition.

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Sales Enablement Buyer Persona Collateral Resources 97

Allego

JUNE 16, 2021

We’re excited to announce the launch of Allego Digital Sales Rooms. This new capability empowers B2B sellers to deliver a modern buying experience that keeps them in the driver’s seat while creating an engaging human-to-human connection with buyers. Providing Unique Seller and Buyer Experiences.

Collateral 87

Collateral Face-to-face Video Buyer 87

Allego

JANUARY 19, 2023

Sales reps selling to companies on that continent require specialized sales enablement technology , which can be difficult to find in one solution. You need language translation, virtual selling tools, tech to enable content compliance, and anytime-access to sales content and collateral.

Sales Enablement 118

Sales Enablement Penetration Collateral Video 118

SBI Growth

AUGUST 25, 2013

The software company’s VP of Sales boasted about his win rate. If the sales team was getting better, why did they keep missing quota? The Sales team hadn’t vastly improved. Instead, their buyer was engaging with sales later in their buying cycle. Sales used to know when they’d been eliminated.

Buying Cycle 314

Buying Cycle Collateral Software Software 314

Allego

SEPTEMBER 17, 2020

Virtual selling requires flexibility and more extensive groundwork since sellers have less in-person interaction and fewer opportunities to understand buyers. There’s both a greater need and an opportunity to follow up after virtual sales calls with something that will differentiate your value proposition. Mastering Virtual Selling.

Collateral 147

Collateral How To Video Face-to-face 147

Allego

NOVEMBER 3, 2022

You have a sales content library full of collateral, videos, reports, eBooks and more. Is it helping to move buyers through the pipeline and to close deals? Proving the impact of your sales content can be tricky. You might already monitor several common metrics to show how well sales and marketing content is doing.

Top of Funnel 113

Top of Funnel eBook Collateral Case Study 113

Mereo

JUNE 30, 2022

At a B2B selling organization, your value messaging is your flavor — while your buyer-facing professionals take the role of melting ice cubes. A website page leads with one message while a salesperson sings a different tune on a sales call. This leads to a number of buyer and organizational issues alike.

Buyer 36

Buyer Face-to-face Buyer Persona Lead Rank 36

DocSend

JUNE 3, 2020

Your sales collateral may be forwarded and viewed by multiple stakeholders and decision-makers, and there may be discussions about your shared slide deck that you don’t have any insight into. Obviously, buyers who interact with your emails are likely more interested than those who don’t.

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Collateral Prospecting Decision Maker Follow-up 90