Sales and Marketing Management

AUGUST 28, 2020

According to Gerry Brown, customer experience (CX) research director at IDC, 80% of buyers will disengage from a vendor if they grow dissatisfied with the sales and marketing team, even if they like their product. Here are some ways that sales teams can remain productive and maximize opportunities with prospects. .

Software 177

Software Software Skype Scale 177

Product Management University

MAY 24, 2023

If you’re a solution consultant (SC), sales engineer (SE), or any other role that does sales demos, there’s nothing more uncomfortable than going into a demo and not knowing what you’re aiming for. Qualifying your account executives prior to the demo is a practice that’s beneficial to everyone, including the buyer.

Sales Qualified Lead 59

Sales Qualified Lead Account Territories eBook 59

Gong.io

SEPTEMBER 8, 2021

Unlike bottom performers, superstar reps get bombarded with questions during sales demos. Once buyers understand the value they sprint through the sales cycle. These are the 5 “acts” that winning sales demo scripts follow PLUS 5 examples to follow as you build out your script. Act 2: The “Upside-Down” Demo.

ACT 109

ACT Examples Call-back Lead Rank 109

Zoominfo

SEPTEMBER 22, 2023

Here’s a breakdown of the key types of intent, and an in-depth exploration of what makes ZoomInfo the top-rated buyer intent provider on G2 , the largest peer-review business software platform in the world. ZoomInfo knows that even minutes can matter when you’re looking for prospects. 1 for buyer intent by G2.

Intent Data 130

Intent Data Buyer Intent Intent Data 130

Zoominfo

DECEMBER 20, 2021

Marketing teams spend a huge amount of time and money to find out what motivates their prospective customers. When a prospect finally lands on your website, those efforts have reached a critical moment: you have their attention, and it’s time to build a relationship. What is Conversational Marketing?

Account Based Marketing 130

Account Based Marketing Buyer Conversion Marketing 130

DiscoverOrg Sales

MAY 18, 2016

Sales people have been giving tech demos for a long time. Top of the funnel metrics require that SDRs book discovery calls and schedule demos, yet the value of those interactions can be difficult to quantify. Pre-demo discovery that leads to a white-glove trial. Top sales teams execute and quantify discovery data before a demo.

Ideal Customer Profile 133

Ideal Customer Profile PipelineDeals Top of Funnel Buyer Persona 133

Hubspot Sales

JUNE 20, 2019

Before we dive into the sales demonstration process, let's look at the difference between a sales demo and a product demo, as they're often confused terms. Sales Demo vs. Product Demo. To reiterate, a sales demo is the process of providing a prospect with a demonstration of your product or service.

Closing 88

Closing Prospecting Face-to-face Call-back 88

Zoominfo

FEBRUARY 1, 2021

How important are prospecting insights to your sales strategy? It could be that their sales reps know how to prospect effectively. Most likely, though, they use prospecting insights to reach their sales goals. What are prospecting insights? What are prospecting insights? It turns out they’re pretty important.

Data 246

Data Prospecting Strategy Cold Calling 246

Product Management University

NOVEMBER 29, 2022

Product demos are one of the most critical components of strong product marketing and sales for SaaS organizations. A great product demo creates an urgency to buy, while a bad product demo sends prospects running. What is a Product Demo? A product demo is a verbal value story. Product Demo vs. Free Trial.

Lead Rank 52

Lead Rank Sales Qualified Lead Lead Scoring Engineering 52

Zoominfo

SEPTEMBER 20, 2021

Their success hinges on buyer engagement — getting the prospect’s attention, holding it throughout the sales cycle , and maintaining interest to build customer loyalty beyond closing. Here are three must-have data tips to engage B2B prospects and customers for more wins, renewals, and growth.

Buyer 130

Buyer Data Intent Signal Decision Maker 130

Crunchbase

JUNE 24, 2021

The emergence of buyers in the sales process. The buyer is in charge now, and they don’t want the old method of tech sales gatekeeping and jumping through hoops. The buyer is in charge now, and they don’t want the old method of tech sales gatekeeping and jumping through hoops. What does the modern buyer want?

Buyer 122

Buyer B2C Gatekeeper B2B 122

Zoominfo

SEPTEMBER 3, 2020

So how can you scale communications with prospects and leads in the space between nurturing and closing a deal? Automated emails are great for showing possible buyers relevant and personalized information in a timely manner. Automated emails are great for showing possible buyers relevant and personalized information in a timely manner.

Prospecting 262

Prospecting Scale Lead Nurturing Campaigns 262

DiscoverOrg Sales

MAY 16, 2017

I’m Steve Bryerton, Vice President of sales here at DiscoverOrg, to talk about how to bookend your demo in order to create a sense of urgency and commitment from your prospects. I often hear from account executives that they get stuck in a long, drawn out sells cycle with no commitment or no next steps from their prospects.

Video 154

Video Decision Maker Outbound eBook 154

SBI

JUNE 22, 2021

Garin : What we’re seeing among our customers is an increased focus on using self-directed digital resources and methods that enable the buyer to move more quickly through their tasks in the buying process. Essentially “buyer enablement”. Unqualified demos is a huge problem. Think about your own behavior.

Top of Funnel 92

Top of Funnel Engineering Sales Qualified Lead Buyer 92

SBI

JUNE 21, 2018

As a Senior Director of Sales Consulting at Oracle, Tod and his team of Sales Engineers and Solution Consultants support the sales team in their division and are responsible for onsite and remote demos. At the same time, he was seeing a jump in requests for demos as his qualified prospect pool was increasing. What did he do?

Account Based Marketing 139

Account Based Marketing B2B Oracle Sales Cycle 139

Product Management University

JANUARY 3, 2023

Sales demos are one of the easiest ways to boost your credibility with prospects and customers. A good sales demo creates that critical moment of differentiation that makes your product the obvious choice in a sea of competitors. What is a B2B Sales Demo Script? How to Create a Sales Demo Script. Create Scenarios.

B2B 52

B2B How To Lead Rank Follow-up 52

Product Management University

NOVEMBER 2, 2017

We also examine product usability and its impact on revenue, plus sales demo tips. Prospects Will Sell Themselves. Why Salespeople Should Have More Business Conversations With Buyers. Be sure to check out our brand new lineup of advanced training programs. Enjoy our October/November issue ! Enjoy our October/November issue!

Buyer 80

Buyer Revenue B2B Training 80

Lead411

SEPTEMBER 22, 2022

Buyer Intent Best Practices: How to Build a Successful Buyer Intent Process. You know buyer intent is important. So what are the first steps to get the most out of buyer intent data? It is easy to get overwhelmed at first with the thousands of topics available to choose from within the buyer intent platform.

Buyer Intent 98

Buyer Intent Intent Buyer Intent Data 98

Sales Hacker

DECEMBER 29, 2022

Though the Harvard Business Review prematurely declared it dead a decade ago , today’s top sellers have found new ways to leverage solution selling that speak directly to the attitudes and needs of modern buyers. A whopping 50% of your prospects may not be a good fit for the product/service you sell. Table of contents. Simple, right?

Solutions Selling 113

Solutions Selling Exact Buyer Sales Methodology 113

Mr. Inside Sales

APRIL 30, 2023

Problem: Salespeople talk too much when they finally get a prospect on the phone. They talk over their prospects and generally learn very little about what it takes to close a sale. Then hit MUTE again and listen as your prospect reveals more. They pitch features and benefits instead of asking questions and qualifying.

Sales Qualified Lead 212

Sales Qualified Lead Face-to-face Gatekeeper Decision Maker 212

Hubspot Sales

APRIL 24, 2019

The technical demo could make or break the success of the deal. It allows salespeople to establish value, buyers have the ability to voice questions and objections, and it should ultimately result in a technical win. Ready to learn how to perfect your technical demo? What's the purpose of a technical demo? Let's dive in.

Buyer 87

Buyer Objections Lead Rank Lead Scoring 87

Hubspot Sales

MAY 17, 2023

The average buyer in this day and age is shrewd — naturally skeptical of salespeople and having certain standards reps have to measure up to. To help you avoid those pitfalls, we've put together a list of eight of the main mistakes reps make that make them seem less credible to potential buyers. Let's dive in.

Prospecting 127

Prospecting How To Call-back Follow-up 127

No More Cold Calling

OCTOBER 22, 2013

Welcome to the age of the informed consumer, or the digital buyer … or “Buyer 2.0.”. In fact, 86 percent of business buyers engage in research independent of the sales cycle. In fact, 86 percent of business buyers engage in research independent of the sales cycle. is very good at homework. Tell Them Where It Hurts.

Buyer 271

Buyer Face-to-face Social Media Small Business 271

Product Management University

APRIL 14, 2021

Business outcomes vs product features: how do your sales demos stack up? In many cases, the product silos that exist within product management become transparent to buyers during the sales cycle, creating the perception you’ve got a bunch of fragmented products instead of integrated solutions. It just makes everything look complicated.

Sales Cycle 59

Sales Cycle Retention Up-Sell Sales 59

eGrabber

JULY 9, 2021

Sales prospecting is the process of identifying your ideal prospects, building your prospect list and then reaching out to them to turn them into your customers. This blog post will help you learn how sales prospecting tools help you to speed up prospecting and find customers faster. Reach your Ideal Customers.

Ideal Customer Profile 98

Ideal Customer Profile Prospecting Tools Sales Qualified Lead 98

Customer Centric Selling

MAY 29, 2018

The question I’d like you to consider: What is the purpose of doing demos? Please note : Prior to doing demos, buyers should have visions of the capabilities they need to achieve their desired business outcomes. Ultimately, demos don’t sell, salespeople do. The desired business outcomes of the prospect company.

Vendor 76

Vendor Buyer Sales Prospecting 76

No More Cold Calling

JULY 29, 2021

Unless you address the broken links in your prospecting system, your sales reps will continue to struggle with closing the deal. They just gave a demo and the standard pitch. Other reasons why salespeople fail to close sales include: The initial prospects were unqualified. The Only Fail-Proof Prospecting System.

Closing 409

Closing Sales Qualified Lead Lead Rank Lead Scoring 409

Sales Hacker

JUNE 24, 2022

Why buyers ignore your follow-up emails. They’re loved by every seller prospecting and managing a pipeline of SMB-size deals. But the reality is, prospects don’t forget to follow up with you. If they didn’t book a follow-up five days after the demo, let’s bump this up.”. You’re probably feeling skeptical. No, really.

Follow-up 90

Follow-up Buyer Call-back Decision Maker 90

Zoominfo

SEPTEMBER 1, 2021

On average, an SDR takes about 42 hours to get in touch with their prospect — but that doesn’t have to be you. You put a lot of effort towards getting your buyers to even visit your site in the first place, so once you have them there, there’s no time to waste. Embed scheduling into your contact and demo forms.

Sales Qualified Lead 236

Sales Qualified Lead Inbound Lead Rank Lead Scoring 236

Zoominfo

SEPTEMBER 3, 2020

So how can you scale communications with prospects and leads in the space between nurturing and closing a deal? Automated emails are great for showing possible buyers relevant and personalized information in a timely manner. Automated emails are great for showing possible buyers relevant and personalized information in a timely manner.

Prospecting 130

Prospecting Scale Lead Nurturing Campaigns 130

Zoominfo

AUGUST 7, 2018

In today’s blog post we explain why buyer personas are a critical—but often missing—element of your SEO strategy. What is a buyer persona? On a basic level, a buyer persona is essentially a fictional representation of the person who is most likely to buy from your company—your ideal customer. Let’s get into it!

Buyer Persona 196

Buyer Persona Top of Funnel Buyer Strategy 196

No More Cold Calling

APRIL 15, 2021

Every sales leader says their #1 prospecting challenge is getting leads in the pipe. B2B salespeople all look the same to our buyers. None of us stands out during prospecting. Problem is, buyers don’t actually buy software. They don’t want to see your demo. The same is true for our buyers. Try this instead.

Lead Gen 397

Lead Gen Sales Qualified Lead Leads Marketing Qualified Lead 397

Sales Hacker

JUNE 1, 2022

But the reality is traditional rapport in sales began to shift even before the pandemic began , with reports showing buyers only spent about 17% of their time meeting with potential suppliers. Buyers are more informed, and Zoom-fatigued, than ever before. Nowadays, buyers have more options and information is readily available.

Buyer 93

Buyer Collateral Case Study Follow-up 93

Hubspot Sales

OCTOBER 29, 2018

Buyers don't want to be prospected, or demoed, or closed. These steps add zero value to the buyer. Buyers are looking for additional information about your product that can't be found online. As a salesperson, you can personalize your sales process to the buyer's context by understanding the buyer's journey.

Buyer 110

Buyer Education Inbound Pipeline 110

No More Cold Calling

JANUARY 21, 2016

Do your sales reps really prospect based on fairy tales? Believe that 57 percent of the buying process is complete before a prospect ever talks to a salesperson? Believe that Buyer 2.0 Believe that Buyer 2.0 Here’s the truth about Buyer 2.0 and the role of technology in sales: What Do Buyers Really Want?

Lead Rank 168

Lead Rank Lead Scoring Buyer Leads 168

The Pipeline

MAY 18, 2021

As you’ll recall, we have an actionable definition of value , easy to follow, easy to sell. “Buyers will see value in things that measurably move them closer to their objectives. These tracks will vary based on business, economy, buyers, and host of factors. This a live demo, there will NO REPLAY. SALESOLOGY.

Hiring 305

Hiring Cold Calling Enterprise Enterprise 305

Sales Hacker

APRIL 25, 2023

If you’re a salesperson, you have to learn about your buyer. And too often, I see salespeople taking the quick and lazy path on discovery calls — the path that alienates and annoys the very prospects they’re trying to win over. And your buyers hate it. Buyers are the same way. This will amaze both you and the buyer.

Buyer 77

Buyer Face-to-face Call-back Guidelines 77