Skeptical buyers believe you when you get graphic
Selling Essentials RapidLearning Center
OCTOBER 17, 2023
It’s no secret, of course, that visuals are powerful tools of persuasion. This blog entry is adapted from the Rapid Learning module “Communication: Getting Your Buyer to See the Light.” Journal of Elections, Public Opinion and Parties, 29:2, 222-244. We see it as “real” in a way that mere words are not.
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