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Skeptical buyers believe you when you get graphic

Selling Essentials RapidLearning Center

It’s no secret, of course, that visuals are powerful tools of persuasion. This blog entry is adapted from the Rapid Learning module “Communication: Getting Your Buyer to See the Light.” Journal of Elections, Public Opinion and Parties, 29:2, 222-244. We see it as “real” in a way that mere words are not.

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3 Skills for Influencing the Customer’s Thinking

Sales and Marketing Management

The problem, however, is that making this commitment has become a high-stakes challenge because today’s buying decisions represent more risk to the buyer for three reasons: Current economic indicators portend difficult times ahead. Research from The Journal of Corporate Finance shows that CEO tenures have halved over the past two decades.

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What Is the Point of Meeting Buyers In-Person Anymore?

Mereo

B2B virtual selling has become so commonplace and necessary today that we often forget about the benefits of meeting with a buyer in-person in the flesh and blood. The tools have kept salespeople and buyers connected, while slashing buyers’ costs for travel. Remember the handshake? Zoom fatigue.” Social isolation.

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Pitch – Please!

The Pipeline

Despite the talk, the training, the tools, and everything else sales people have been exposed to and have access to, it is still interesting (disappointing) how fast most sellers, even those who hit quota, will resort to product in a sale. The problem is that economic buyers do not set out to buy things. But still a pitch.

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Responding to the Digital Sales Shift

Sales and Marketing Management

Author: Paul Nolan Nick Kavadellas is thankful for golf, not only because he’s enjoyed playing it for years, but also because it is one of the few face-to-face selling tools he has continued using during the COVID-19 outbreak. Buyers have increasingly embraced completing their own research for years. Use all the tools in your toolbox.

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Enabling Your Enablers

Allego

This article originally appeared in Training Journal. Even the best reps need training and reinforcement to effectively convey value and successfully navigate buyer interactions. While asynchronous video is a great tool, there may be times when a manager isn’t available to provide coaching. Great sales reps aren’t born.

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10 Traits Buyers Seek in Salespeople

Your Sales Management Guru

The 10 Traits Buyers Seek in Sales Superstars. But few training programs address how buyers view salespeople as they’re presenting that information — knowledge that can be an equally powerful sales tool. Our research indicates that, from the buyer’s point of view, the best salespeople: 1. Keep promises.

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