Go/No-Go or Go/Go-Go?
Pipeliner
FEBRUARY 15, 2022
In consulting with organizations selling into the enterprise space, I’ve often encountered start-up organizations that lack healthy lists of current accounts. I met with a Sales VP a few years back who told me that “Every opportunity we decide to pursue costs us $40,000. But what do these reasons really mean? Win or lose, $40,000”.
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