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The Comprehensive Guide to Consolidating Your Marketing Tech Stack

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Intelligence and automation will not only help you turn marketing-qualified leads into sales opportunities — but do so at scale. Customer Relationship Management (CRM) Sales and marketing alignment should be a constant goal in your tech stack. Do I have ‘shiny object syndrome?’

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Land the Big Fish: How Digital Marketing Agencies Can Leverage Account-Based Marketing (ABM)

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Introduction to Account-Based Marketing (ABM) for Digital Marketing Agencies Digital marketing agencies aiming to streamline their sales efforts should consider implementing account-based marketing (ABM). Strategic client targeting in ABM promotes alignment between sales and marketing teams. The outcome?

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ROI Analysis: Measuring Success of Local Business Paid Advertising Programs

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A proficient digital advertising agency starts by recognizing each local business’s unique goals and objectives. They meticulously track and analyze the campaign’s performance in real time, making necessary adjustments to ensure the targeted outcomes are attainable. Vote Up +0 Vote Down -0 You already voted!

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5 Ways to Leverage User-Generated Content for Local Social Media Engagement

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A sincere photo or review from a user can forge a sense of trust and community more than a professionally constructed promotional post. To execute an effective digital marketing plan, sales personnel at digital marketing agencies should underscore the power of UGC. UGC is not new to the digital marketing landscape.

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Social Media Marketing Strategies to Win Digital Marketing Contracts with Local Business

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Regularly generating engaging content to construct a devoted community can significantly advance this objective. As sales personnel in digital marketing agencies, recognizing the importance of these strategies in winning local business clients is crucial.

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How Can I Get Testimonials From My Small Business Customers?

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Salespeople: Take testimonials and stories as key elements for your sales strategies. Do not underestimate the impact of testimonials in your sales toolkit. Inspire your customers to share their experiences online by launching a successful social media campaign based on testimonials. Learn more.

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Key Elements of a Digital Marketing Plan for Local Businesses

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The success of any digital marketing campaign hinges on a meticulously devised plan. By comprehending the customer journey of a small business, an agency can formulate a plan that not only amplifies strengths and alleviates weaknesses, but also aligns with overarching business objectives.