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5 Examples of Memorable B2B Direct Mail Campaigns

Zoominfo

When most marketers think outbound marketing, they think emails, paid advertising, and other digital campaigns aimed at engaging their target audience. We’ve written at length about how effective those tactics can be — but today, we’re talking about a different type of marketing campaign. For whatever reason, the campaign didn’t work.

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5 Tips for Running Successful Sales Acceleration Campaigns

Sales and Marketing Management

Here are my key tips for running a successful campaign: Skip the Attachments. Put a system in place for tracking opt-outs by campaign. Use metrics to determine each campaign’s opt-out rate and abort the ones doing poorly. Keep this email short and concise. Watch Your Opt-Outs .

Campaigns 177
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Upgrade campaigns based on package

Zoominfo

Tailor your campaigns to incentivize customers to upgrade to a new package. Unlock those upsells by offering a package that meets your client’s needs. Scenario The customer life cycle and your sales calendar create great opportunities to upsell.

Campaigns 100
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What Successful Cold Email Campaigns Have in Common

Sales and Marketing Management

Author: Ryan Myers Landing sales meetings from a cold email exchange takes persistence and a data-driven approach to crafting the right messages and responses. The more emails are being opened, the higher your chance landing a meeting from them. It’s not just personalization, though. Personalize messages, and prompt a response.

Campaigns 174
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How to Optimize Digital Marketing Campaigns for Small Business Clients

BuzzBoard

Tailoring campaigns, in digital marketing, to suit the unique needs of small businesses is crucial to build lasting success. Meet them where they are in their current digital journey. Salespeople can optimize digital marketing campaigns by emphasizing the importance of Local SEO.

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How to Get Meetings With Hard to Reach Prospects

Sales Gravy

Hall of fame-nominated marketer and Wall Street Journal cartoonist Stu Heinecke discovered that he could get past traditional gatekeepers and reach those elusive executives by thinking outside the box and using personalized approaches that he calls "contact campaigns". Get more meeting with effective Prospecting Sequences.

Meeting 114
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7 Ways to Run More Efficient Business Meetings

Zoominfo

If you’ve worked in business for any length of time, you’ve attended two very different types of meetings. First, there are effective business meetings, where employees share necessary information, collaborate efficiently, and develop next steps to solve their shared problems. Executives consider more than 67% of meetings a failure.

Meeting 221