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COVID-19 churn prevention: Your customers are cutting costs. Don't just let them cancel.

Close.io

First, it’s important to remember that you can’t stop every customer from canceling your service or software. What do their marketing channels and social media look like? For example, we’ve reached out to some companies to try and lower the price, and they just told us outright that they couldn’t do anything for us right now.

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Lead Generation Without Conferences Or Trade shows

MarketJoy

In the wake of this crisis, many of the events that B2B marketers all around the globe have spent months planning have been cancelled. Depending on the timing, scale, and your company’s specific plans and targets, a cancelled event can be either a minor setback or a major issue. It is time to adapt to the crisis.

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How to Plan a Virtual Event That Generates Leads in 4 Easy Steps

Sales Hacker

The cancellation of industry events from the COVID-19 crisis poses a real problem to salespeople who rely on events-based marketing. Conferences and workshops are obviously being canceled, and the associated costs are significant. Many companies are canceling events or postponing them until after the crisis is over.

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29 Types of Trigger Events and How to Track Them

Hubspot Sales

In this article, we’ll cover what a trigger event is, why they’re important and provide examples you can apply to your own sales strategy. Broadly speaking, any industry change can be considered a trigger event and indicate a channel for making a sale. Here are 30 examples of these valuable occurrences and where you can track them.

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6 Inbound Marketing Strategies for Technology Companies in 2021 (and Beyond)

Pipeliner

For marketers, the old approaches to brand and product promotion are no longer relevant, and marketing channels that were considered novelties in the past are already well-entrenched. However, the way you use inbound marketing channels will set you apart from your competitors and increase your brand recall and revenue.

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We Asked 9 Successful Sales Leaders About the Economy

Sales Hacker

From layoffs at Redfin and Tesla to the plummeting crypto markets , companies are starting to tighten their belts — and the economy has shifted from the so-called “Great Resignation,” with a job market heavily favoring employees, to the “ Forced Resignation.”. What do the changing market conditions mean for RevOps and sales?

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7 Key Elements of a High-Converting Sales Funnel

Sales Hacker

You may also use analytics tools like SEMrush Market Explorer, Sprout Social, or People Pattern to better understand your audience. and other traits so you can tailor your marketing messages for each customer group. These marketing tactics aren’t mutually exclusive. Purchase behavior. Lead-nurturing email campaigns.