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Talent Acquisition: The Art of Hiring Top Talent in 2023

Zoominfo

The job market has been undergoing a major reset for the past three years. While labor market signals remain mixed, employees still have a strong say in demanding better work-life balance, more flexibility, and competitive benefits from their employers. That dynamic, like so much else, was turned on its head in 2020.

Scale 130
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Third-Party Lead Generation and GDPR Compliance

Zoominfo

The EU’s General Data Protection Regulation (GDPR) is here and mandates major changes to the modern marketer’s B2B lead generation efforts. Most marketers are (or should be) well on their way to GDPR compliance when it comes to website and landing-page form language, data transfer procedures, and documentation.

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The Crunchbase 2023 Influential Women in Sales List

Crunchbase

They’re launching sales podcasts, YouTube channels and startups of their own. Angeley Mullins Chief Marketing Officer and Chief Growth Officer, Latana Brand Tracking Angeley Mullins began her sales career in the finance industry and then moved into leading commercial teams for technology companies across various international markets.

Hiring 130
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WHAT IS PRODUCT-LED GROWTH (PLG) — AND HOW CAN IT IMPROVE YOUR REVENUE PERFORMANCE?

Mereo

Regardless of source, all definitions share one key element in common: To be successful, a company must drive growth by creating a compelling user experience with a market-relevant solution. Therefore, they must also commit to relentlessly analyze and act on usage data to increase their go-to-market efficiency. WHAT PLG IS NOT.

Revenue 36
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PODCAST 97: How To Approach Changing Trends In The Global Economy w/ Tameka Vasquez

Sales Hacker

This week on the Sales Hacker podcast, we speak with Tameka Vasquez , AVP of Global Marketing for the High-Tech and Manufacturing division at Genpact. Tameka is a Marketing and Business Development Strategist and educator with nearly a decade of experience in the tech industry. Tameka’s Favorite Marketing Channels [20:25].

Trends 72
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Rise of the Video Star: Building a Brand in the Digital Era

Pipeliner

For B2B marketers, video remains more powerful than any other medium or channel. Chad Lakin, VP at Shootsta ‘s North America office, shares valuable insights on video as a B2B marketing tool. How does video serve as a powerful medium for B2B marketers? Brands should adopt video across all communication channels.

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8 Sales Enablement Best Practices to Level Up Sales Success

Highspot

How closely are we working with marketing on content creation? Streamline sales processes cross-functionally across marketing, sales, and sales operations. Education level? Speak to your marketing team as well for additional insights found on social media or website analytics. Collaborate with Marketing and Sales Leaders.