The Spiff Blog

JUNE 8, 2023

Here’s a scenario that any salesperson can relate to, whether they’re an entry-level sales rep or an expert seller with decades of experience: a prospect demonstrates interest in a product, responds to inquiries with enthusiasm– and then, out of nowhere, they disappear. What’s wrong with “touching base” with cold prospects?

Prospecting 72

Prospecting Top of Funnel Follow-up Face-to-face 72

Crunchbase

JUNE 7, 2023

As a salesperson, much of your success relies on prioritizing the right prospects. By focusing on the right prospects, you can streamline your efforts, speed up the sales cycle and ultimately close more deals. A particularly strong fit is a good reason to prioritize that prospect during outreach.

Ideal Customer Profile 52

Ideal Customer Profile Lead Rank Lead Scoring Buyer Intent 52

Act!

APRIL 16, 2024

Virtual sales teams allow organizations to optimize costs, hire the best sales talent worldwide, and engage with prospects in different time zones. It’s difficult to find specialized remote sales professionals In conventional sales, you leverage both verbal and non-verbal communication to build trust with your prospects and close deals.

Strategy 52

Strategy Hiring Top of Funnel Face-to-face 52

Hubspot Sales

NOVEMBER 28, 2023

A joint effort attracts the right kind of leads, with the sales team focusing its energy on prospects with the highest likelihood of conversion. Engagement level : Regular interactions with marketing campaigns, responsiveness to emails or calls, and active participation in events or seminars.

Lead Rank 99

Lead Rank Top of Funnel Marketing Qualified Lead Ideal Customer Profile 99

Zoominfo

OCTOBER 13, 2021

Direct mail gifting is a demand generation tactic that assists other channels by cleaning up after them,” says Mitchell Hanson, director of demand generation at ZoomInfo. Corporate direct marketing channels commonly include highly personalized physical mail, email, social media, and texting campaigns. How do you determine gift value?

Top of Funnel 130

Top of Funnel Lead Rank Marketing Qualified Lead Direct Mail 130

Sales and Marketing Management

JANUARY 20, 2018

Author: Kostas Chiotis Picture this: your company wants to boost its sales with an incentive program. You identify your target audience, establish clear goals, select the right reward structure, and develop an extensive digital marketing campaign that ensures that your offer will get to as many prospects as possible. What do you do?

Guidelines 189

Guidelines Media Channels Google 189

LeadFuze

DECEMBER 31, 2021

The Complete Guide to Prospecting for Sales Using Proven Outreach Techniques. Need Help Automating Your Sales Prospecting Process? What is Sales Prospecting? What are the best ways to prospect in sales? What does Sales Prospecting means? Prospecting is the first step in sales. What is prospect in sales?

Prospecting 52

Prospecting Hiring Social Media Ideal Customer Profile 52

SalesLoft

OCTOBER 26, 2023

It starts the minute a prospect becomes aware of your solution and extends well beyond completing a transaction, culminating in a strong customer relationship and encouraging brand loyalty. Think of every prospect and qualified lead as an invested, interested third party who wants to know more. Are they active on social media?

Scale 52

Scale Customer Loyalty Social Media 52

Crunchbase

DECEMBER 18, 2020

Most retail brands have a sales cycle in place, but the events of 2020 have impacted the way the cycle works. Ensuring that prospects travel through the cycle to the point where they not only make purchases but become advocates for the brand has now become even more important. Step 1: Prospecting. Step 3: Qualifying prospects.

Ideal Customer Profile 111

Ideal Customer Profile Sales Cycle Sales Qualified Lead How To 111

SalesLoft

SEPTEMBER 7, 2022

Where a prospective client may not respond to your initial email, they may do so after the second, third, or fourth follow-up email. The best time to send a follow-up email depends on your prospective clients’ habits and location. Unanswered follow-up: Not every prospect will get back to you after the first email.

Follow-up 52

Follow-up Proposal Scale Call-back 52

Hubspot Sales

MAY 18, 2018

If they need to get better at prospecting, make it a goal for them to increase outreach calls by 10% every week. If 50% of their demos convert to deals, that means they must demo to eight prospects each month. The incentive for your reps to meet their quota? So what’s the incentive for meeting these smaller goals?

Sales Goal 145

Sales Goal Incentives Incentive Quota 145

SBI

OCTOBER 23, 2017

I’ve got my ticket [the event SOLD OUT weeks ago] and soon will be packing my bags with flat-heeled shoes and comfy clothes. Clearly, there’s a wealth of knowledge and networking to be had at the event. It tells you exactly which booths are worthy of a visit and which events around town are worth attending. avisoinc Groove.

Vendor 140

Vendor Hoovers Lead Rank Sales Qualified Lead 140

Crunchbase

JANUARY 18, 2022

To do this, the SaaS sales process is multistep, involving consumer education through presentations, tutorials, SaaS events and trials. The process will be different for every product, but in general, we can whittle it down to five key stages: prospecting, qualifying and presenting, negotiation, closing, and nurturing.

Sales Process 85

Sales Process Lead Rank Sales Qualified Lead Lead Scoring 85

Hubspot Sales

FEBRUARY 14, 2024

Ackerman says, “I know brands that have their own Facebook groups or discord channels for their top fans. A channel such as this has additional benefits for marketing. What I like: A direct channel to speak with your audience builds and nurtures connections. Zero Bounce sends sales emails after events. Worth exploring?

Data 87

Data Segment Email Marketing Webinar Metrics 87

Close.io

APRIL 7, 2020

And in light of current events, companies are forced to make the transition a lot quicker than usual. They will be dominating prospecting, following up, solving problems and thinking outside the box to get the deal closed. You might want to consider implementing a Slack channel for your sales team. Consider encouraging pods.

Hiring 85

Hiring Strategy Channels Quota 85

SBI

OCTOBER 1, 2014

They’ll all be participating in this year’s Dreamforce 2014 event at the Mosconi Center in San Francisco. “Event” is perhaps not the right word to use. This year looks to be the biggest event of it’s 12 year history. This year looks to be the biggest event of it’s 12 year history.

Vendor 139

Vendor Twitter InsideView InsideSales 139

Highspot

JULY 23, 2021

Choose the right channel. That said, don’t stress over this stage too much; if you don’t get a response from one channel, it’s totally acceptable to try again via another one. For instance, you’d use different language based on whether you’re pitching a prospect via social media than you would via email.

Examples 98

Examples Social Media Call-back Ideal Customer Profile 98

Customer Centric Selling

OCTOBER 14, 2015

Sales Tips: How to Step Up Your Prospecting for 2016. By Gary Walker, EVP of Channel Sales & Operations, CustomerCentric Selling® - The Sales Training Company. Even in our recent 2015 CCS® Index, 50% of salespeople indicated cold calling as the least effective method of prospecting. No wonder salespeople hate it.

Prospecting 40

Prospecting InsideView How To Cold Calling 40

LeadFuze

NOVEMBER 30, 2021

The digital push has changed many markets, bringing some in-line with the sales channels you can make available to them. You may be having a hard time with the pandemic, but don’t forget about world events. Brexit is one example of an event that will affect your company and how you do business.

Outsourcing Services 52

Outsourcing Services Scale Transportation Decision Maker 52

SocialSellinator

SEPTEMBER 28, 2021

One way for any real estate team is to make lasting connections with potential leads (which might even turn into clients) is by getting involved in all types of promotions or events going on around them. The beauty of behavioural marketing is that it's able to pinpoint prospects who are already showing interest in what you're selling.

Real Estate 145

Real Estate Facebook Ideal Customer Profile Marketing 145

Sales Hacker

AUGUST 28, 2018

For many of us, that’s also the primary channel through which we make an increasing number of purchases. Given that the majority of salespeople are looking for easier engagement opportunities with prospective customers, making appointment scheduling easy for both parties seems a winning proposition. Top 3 Key Takeaways.

Buyer 79

Buyer B2B B2C Survey 79

LeadFuze

DECEMBER 31, 2021

Need Help Automating Your Sales Prospecting Process? It involves identifying the channels and tools you’re going to use, as well as what resources are needed for that journey. What Are the Main B2B Marketing Plan Channels? Create an incentive compensation plan for every market segment. Just to give you an idea.

Paid Content 52

Paid Content Ideal Customer Profile Top of Funnel B2B 52

Hubspot Sales

AUGUST 22, 2022

We surveyed over 1,000 sales professionals around the globe to find out the top sales trends of 2022, and one thing is certain – the pandemic made a lasting impact on the relationship between salespeople and their prospects. Top Sales Channels. The number of interactions with prospects during the sales process is growing.

Trends 81

Trends Report Data Strategy 81

PandaDoc

SEPTEMBER 19, 2023

Best practices for vertical sales and marketing include targeted advertising, content marketing, participating in industry events, establishing thought leadership, social media marketing, direct outreach, referral programs, industry partnerships, cross-selling, upselling, SEO, and CRM.

Paid Content 52

Paid Content Marketing Outsourcing Services Lead Rank 52

Sales Hacker

SEPTEMBER 24, 2022

Each funnel stage defines your steps to turn prospective buyers into customers, even if they’ve never heard of your business before. I’m the head of Product at Datanyze, specializing in sourcing up-to-date prospect contact info to keep your pipeline flowing and sales funnel fresh. And then there’s the sales funnel.

Paid Content 118

Paid Content Top of Funnel Funnel Ideal Customer Profile 118

Connext Digital

MAY 7, 2019

Bring a sign-up sheet to networking events. Throughout the year, your business probably joins fairs, conferences, and similar networking opportunities for a chance to connect with marketers, entrepreneurs, and prospects. But to make it work, you need to offer an incentive to get people to answer it. Conduct a survey.

Social Media 79

Social Media Discount Real Estate Facebook 79

Crunchbase

OCTOBER 26, 2020

Some events have acted as more of a catalyst for change than others: The rise of social media networks, and consumers becoming up to five times more dependent on digital content sparked a new era of online selling. Cold calling becomes cold emailing and social selling through channels like LinkedIn and Facebook.

Pivotal 105

Pivotal Strategy Face-to-face Consumer 105

Chorus.ai

MARCH 24, 2021

Acquisitive Growth: If your target is exponential growth within a short time, then you can target another small business to acquire instead of targeting new distribution channels/customers/buyer personas. Some or all of these things may already have shifted or are in the process of shifting following the events of 2020.

Buyer Persona 62

Buyer Persona Top of Funnel Lead Rank Discount 62

Highspot

JULY 23, 2021

Choose the right channel. That said, don’t stress over this stage too much; if you don’t get a response from one channel, it’s totally acceptable to try again via another one. For instance, you’d use different language based on whether you’re pitching a prospect via social media than you would via email.

Examples 52

Examples Social Media Call-back Ideal Customer Profile 52

LevelEleven

SEPTEMBER 21, 2018

Enable Reps to Promote Tradeshows and Events. Your business invests heavily in marketing events, so you might as well make the most of them. To ensure you get the highest return on those investments, spin up competitions to get your reps promoting your business’ involvement in the event. Support Social Media and Social Selling.

Competition 61

Competition Social Media Lead Rank Lead Scoring 61

PandaDoc

APRIL 20, 2022

To clear this up: Outbound sales refers to the process of reaching out to prospects who haven’t indicated a direct interest in buying the product or service you want to sell. This is the opposite of inbound sales, where the prospect comes to you by volunteering their information (filling out a form, requesting a demo, etc.)

Outbound 98

Outbound Top of Funnel Strategy Ideal Customer Profile 98

Smooth Sale

MARCH 12, 2022

It doesn’t refer to reaching your prospective customers to increase revenue for a short period. Do they depend only on SEO or use other marketing channels? Know that you can get the most out of your social media and email marketing campaigns with the right incentive, such as a lead magnet.

Strategy 78

Strategy Social Media Scale Hiring 78

Troops

APRIL 18, 2018

This article is designed to help you identify ways to improve the way you engage with prospects in your sales pipeline stages. A sales pipeline is a visual representation of where sales prospects are in the buying process. As salespeople work leads through the process it may be altered over time to fit the needs of new prospects.

Pipeline 48

Pipeline Maximizer Conversion Sales Qualified Lead 48

Allbound

SEPTEMBER 12, 2018

As AppDirect co-CEO Daniel Saks points out , “80% of on-premise software vendors operate a channel program to enable other companies to sell their products, while only 20% of SaaS vendors operate similar programs.” Higher tiers also include referral bonuses, product discounts, and a dedicated channel manager.

Commission 112

Commission Referrals Hubspot Marketo 112

LeadFuze

OCTOBER 6, 2021

Outbound sales, as defined by the American Marketing Association, is the process by which the sales representatives make outbound sales calls or use other sales channels to contact prospects. . Outbound sales are those in which a seller initiates contact with a prospective buyer. Step 2: Build prospect profiles.

Outbound 52

Outbound Ideal Customer Profile Strategy Consumer 52

Salesmate

OCTOBER 26, 2021

As the name suggests, a hunter persona goes out and seeks new opportunities, prospects, and accounts. Since hunters are highly optimistic, they tend to reach out to every prospect with determination and are able to manage multiple leads in quick succession. They work towards building relationships and rapport with the prospects.

Lead Rank 52

Lead Rank Hiring Buyer Persona Retention 52

Tony Hughes

MARCH 13, 2018

If you're a sales person, sales manager or CEO that aspires to greatness this year and leveraging the new channels to book major revenue, remember that it's not just about social selling – it's about advanced strategic social selling ! Remember, you're now creating demand upstream prior to "trigger events" leveraging this strategy.

Social Selling 63

Social Selling Ideal Customer Profile Lead Rank Top of Funnel 63