The Spiff Blog

AUGUST 19, 2022

The only remedy is a formal incentive communication strategy. This post will show you how to deconstruct your current sales compensation process to ultimately build a more effective incentive communication strategy. Map out an incentive communication step to align with each step of your sales comp process. Let’s dive in!

Incentives 81

Incentives Incentive Compensation Commission 81

Sales and Marketing Management

OCTOBER 15, 2020

In late 2019, we surveyed more than 3,000 U.S. Our survey shows that employees place a high value on recognition they receive from their colleagues, too. As you plan for next year, consider implementing a sales incentive program or series of “just in time” contests to keep team engagement and interest high.

Incentives 340

Incentives Incentive Survey Sales Qualified Lead 340

Sales and Marketing Management

OCTOBER 15, 2020

Taking a closer look at recognition programs, the Incentive Research Foundation (IRF) reports that 26% of program owners say they’re communicating more frequently. 42% of IRF survey respondents who postponed their incentive trips are now using alternative means to recognize or celebrate award winners.

Incentives 317

Incentives Incentive Travel Cancellation 317

Sales and Marketing Management

JUNE 29, 2020

As organizations emerge from the pandemic crisis and fire up their sales engines, it’s clear that the channel must adapt?— shifting and aligning priorities (support), implementing new, more impactful channel strategies (enable) and leveraging the right solutions (engage). Reinforce channel support.

Engineering 156

Engineering Revenue Incentives Incentive 156

Sales and Marketing Management

JUNE 29, 2020

A survey of B2B sales operations by McKinsey & Company shows the pandemic has accelerated previous trends?—?omnichannel from all of your sales channels. Optimize your e-commerce channel to give buyers ease and convenience, and make sure all your sales channels are integrated and incented to collaborate with each other.

Face-to-face 156

Face-to-face Lead Rank Decision Maker Pivotal 156

Sales Hacker

SEPTEMBER 29, 2023

The annual Gartner 2023 CMO Spend and Strategy Survey was conducted in March and April 2023. See figure below based off CMO’s survey responses on where to cut martech spend in 2023. Not only has the economy provided an added challenge, but there has been a general drop in the effectiveness of most traditional marketing channels.

Top of Funnel 100

Top of Funnel Marketing Ideal Customer Profile Channels 100

Hubspot Sales

NOVEMBER 28, 2023

Why Collaboration Matters Our survey offered some juicy insights from salespeople on how transformational their collaboration with marketing is. Our survey shows that 28% of salespeople stated that the most significant advantage of sales and marketing alignment is the improved customer experience it brings.

Lead Rank 102

Lead Rank Top of Funnel Marketing Qualified Lead Ideal Customer Profile 102

Zoominfo

MARCH 6, 2019

There are more answers to that question than ever before, thanks to the variety of tools and channels at a modern marketer’s disposal. A comprehensive referral marketing program treats referrals like any other marketing channel— which means it includes strategic preparation, targeted decision-making, analysis, and iteration.

Referrals 130

Referrals Marketing Incentives Incentive 130

SalesFuel

MARCH 4, 2024

36% say the same about customer reviews/testimonials 25- to 34-year-olds: 40% and 40% 35- to 44-year-olds: 43% and 40% 45- to 54-year-olds: 51% and 54% 55- to 64-year-olds: 52% and 51% Ages 65 and up: 47% and 44% And the fact that those two categories top even organic content on consumers’ own channels is fantastic. What does it mean?

Ideal Customer Profile 59

Ideal Customer Profile Marketing Hiring Consumer 59

Act!

DECEMBER 19, 2023

That makes word-of-mouth recommendations the most trusted advertising channel, even above social media ads and TV commercials. Additionally, a 2021 survey found that 55 percent of consumers discovered a new product through word-of-mouth the previous year. Otherwise, even the most tempting incentives will fail to generate referrals.

Referrals 52

Referrals Networking Ideal Customer Profile Sales Qualified Lead 52

The ROI Guy

FEBRUARY 8, 2017

As a result, many companies are looking to channel partners as a more efficient revenue source. A survey reveals that the majority of B2B firms are now generating 60% of their revenue through indirect channels (The 2112 Group). Help them lead conversations that establishes their personal credibility better than your competitors.

Channels 53

Channels ROI Sales Goal Microsoft 53

Zoominfo

JUNE 6, 2022

A survey by iHire found that nearly 40% of U.S. Whether through anonymous surveys or face-to-face meetings, find out what they love most about working at your company — and what they’d like to be different. Consider offering incentives to employees who refer new hires, share content, and promote branded information.

Social Media 130

Social Media Face-to-face Survey Promotion 130

Zoominfo

SEPTEMBER 22, 2023

Through a partnership with Qualtrics, ZoomInfo sends surveys to millions of people and spends millions of dollars in incentives annually to gather key priorities, projects, and problems directly from companies in real time. This information provides valuable insights for your team. We generate over 1.2 1 for buyer intent by G2.

Intent Data 130

Intent Data Buyer Intent Intent Data 130

Sales and Marketing Management

MAY 18, 2018

That includes all generations, not just millennials, as recent surveys indicate nearly 75 percent of consumers prefer to increase spending on experiences rather than physical possessions. Surveys – the old standby – are no longer enough. The trick is to keep the communication channels open. Did you collect enough usable data?

B2B 221

B2B Customer Social Media Face-to-face 221

Miller Heiman Group

MAY 12, 2020

Two out of three sales reps are more concerned about their paycheck than catching the coronavirus, according to a recent survey that we conducted. Survey the sales landscape in your organization. Set Up an Incentive Compensation Relief Committee. Identify the Affected Roles or Channels. Our Incentive Compensation Process.

Compensation 75

Compensation Quota Incentives Incentive 75

Zoominfo

SEPTEMBER 26, 2018

Whether through anonymous surveys or face-to-face meetings, find out what they love most about working at your company—and what they’d like to be different. To build a strong employer brand, you must craft a comprehensive, multi-channel content strategy to engage your target candidates. Leverage social media.

Hiring 250

Hiring Social Media Face-to-face Channels 250

Janek Performance Group

SEPTEMBER 13, 2023

What specific incentives do you offer, such as discounts or special offers? Consider the following tips: Leverage applications Survey tools Track data in your CRM Seeking referrals can be time consuming. These include asking for referrals, sending reminders, offering incentives, and collecting feedback. Talk to the customer.

Referrals 62

Referrals Networking Social Media Ideal Customer Profile 62

Zoominfo

SEPTEMBER 1, 2019

Invest in Multi-Channel Customer Service. Respondents in a Loyalty360 survey found that 44% of customers who experience bad service will stop their purchase and seek a different provider. Respondents in a Loyalty360 survey found that 44% of customers who experience bad service will stop their purchase and seek a different provider.

Loyalty 130

Loyalty Customer Incentives Incentive 130

Zoominfo

MAY 20, 2021

That statistic alone offers an incentive for brands to take a closer look at their email marketing strategy and to maximize return. In fact, for the past ten years in a row, email has been the channel that produces the highest ROI for marketers.

Email Marketing 264

Email Marketing Benefit Webinar Metrics Marketing 264

Your Sales Management Guru

AUGUST 10, 2016

Channel Strategy: Building a Sustaining Partner Community. -A What I would like to do in this blog is attempt to document and tell the story of one Worldwide channel focused software organization that did it the best– at building their channel. Constantly invent new sales or partner incentive programs.

Channels 40

Channels Lead Rank Lead Scoring Strategy 40

SalesLoft

OCTOBER 26, 2023

Customer engagement strategies, like loyalty programs, can help develop relationships as they’re deployed through various channels, such as social media or email marketing campaigns. Try omnichannel engagement, including social media Omnichannel engagement means interacting with customers through more than one digital channel.

Scale 52

Scale Customer Loyalty Social Media 52

Sales and Marketing Management

JANUARY 20, 2018

Author: Kostas Chiotis Picture this: your company wants to boost its sales with an incentive program. Here’s the thing: in this ever-changing digital landscape, marketing and communication channels can work together like peanut butter and jelly. What do you do? How to Use PR to Build Quality Links.

Guidelines 189

Guidelines Media Channels Google 189

SendBuzz

APRIL 19, 2023

A few more- According to a survey, 75% of consumers have a positive inclination towards companies that provide rewards programs or incentives. There are different channels to collect feedback from customers such as surveys, live chat, customer reviews on websites, social media, and other independent resources.

Conversion 78

Conversion Strategy Customer Social Media 78

Pipeliner

NOVEMBER 18, 2022

It may also assist your sales staff track each lead’s contact information, the stage of the sales funnel they are in, the channel from which the Forex leads came, and much more. According to surveys, 72% of millennials want their favorite businesses to provide loyalty programs. Drive Forex Growth With Reward and Loyalty Programs.

Lead Rank 52

Lead Rank Lead Scoring Leads Marketing Qualified Lead 52

Zoominfo

MAY 20, 2021

That statistic alone offers an incentive for brands to take a closer look at their email marketing strategy and to maximize return. In fact, for the past ten years in a row, email has been the channel that produces the highest ROI for marketers.

Email Marketing 130

Email Marketing Benefit Webinar Metrics Marketing 130

Apptivo

OCTOBER 3, 2022

Attracting usually targets and revolves around creating brand awareness through every channel of communication. However, in B2B marketing, finding specialized channels may be more fruitful, where the strategy should be to generate as many actionable leads as possible. Customer satisfaction surveys. Strategies: 1.Awareness

Marketing 98

Marketing Lead Rank Lead Scoring Campaigns 98

Sales Hacker

AUGUST 28, 2018

This article outlines the results of a B2B Buyer Experience survey by TimeTrade. For many of us, that’s also the primary channel through which we make an increasing number of purchases. B2B Buyer Experience Survey Outline. Communication channel preferences when purchasing for business. The bottom-line?

Buyer 79

Buyer B2B B2C Survey 79

Sales Hacker

MARCH 29, 2021

An ecosystem of related products and channel partners exist around every B2B product. If you look at the 10 largest SaaS companies and the five leading cloud providers , for example, 14 out of the 15 have hundreds or thousands of technology and channel partners. Creating efficient workflows for internal teams and partners.

Revenue 100

Revenue How To Ideal Customer Profile Software 100

MarketJoy

JULY 13, 2020

CHANGE YOUR COMMUNICATION CHANNEL. Based on what we are hearing from customers at MarketJoy, the feedback seems to be mixed concerning what channels are most effective when connecting with sales prospects right now. Trust and the strongest relationships are built in the most difficult times. COLLABORATE, DON’T PITCH.

Lead Rank 72

Lead Rank Lead Scoring Leads Marketing Qualified Lead 72

Braveheart Sales

FEBRUARY 24, 2023

In a survey of 750,000 salespeople worldwide across all industries, only 42% of them demonstrated the commitment to do whatever it takes to be successful in sales. This new sales environment is complex, with countless channels to use and competitors trying to dominate your space. But how do you know what someone’s commitment level is?

Hiring 52

Hiring Face-to-face Competition Channels 52

The ROI Guy

JANUARY 15, 2015

And Procurement is getting way more involved in every transaction, with specific incentives to extract discounts from every vendor proposal. Many companies have turned to Negotiation Training to help their sales reps and channel partners try to talk their way out of the discount. The advice from the research?

Discount 81

Discount Negotiation Lead Rank Lead Scoring 81

Hubspot Sales

AUGUST 22, 2022

We surveyed over 1,000 sales professionals around the globe to find out the top sales trends of 2022, and one thing is certain – the pandemic made a lasting impact on the relationship between salespeople and their prospects. Top Sales Channels. Top Sales Channels. UK, Japan, Canada, Australia, France, and Germany.

Trends 85

Trends Report Data Strategy 85

LeadFuze

DECEMBER 31, 2021

It involves identifying the channels and tools you’re going to use, as well as what resources are needed for that journey. What Are the Main B2B Marketing Plan Channels? We are going to go over some marketing channels and strategies, then take a look at how you should create your b2b startup marketing strategy the right way.

Paid Content 52

Paid Content Ideal Customer Profile Top of Funnel B2B 52

Appbuddy

DECEMBER 1, 2020

Senders now use AI for send-time optimisation, engagement prediction, best offer selection, better personalisation, and next-best channel identification.For example, Validity customer eBay implemented Phrasee (an AI-powered copywriting technology) to optimise subject line and headline copy within its email, resulting in a click rate uplift of 42%.

Scale 52

Scale Face-to-face Travel Channels 52

Zendesk Sell

JANUARY 8, 2019

Ask through an email or survey how you can make their experience better. Utilize multiple channels of communication. An omni-channel approach is the best way to meet your customer where they are. Different customers prefer different channels. There are many channels available for communication today such as: Live chat.

Customer Service 90

Customer Service Hiring Customer Hotels 90

Pipeline

AUGUST 5, 2023

If they can go to your Facebook page to get the content you post on YouTube, there’s no reason for them to subscribe to your YouTube channel. Tip 5: Use Quizzes and Surveys to Gain Insights Asking subscribers, prospects, and customers to share their perspectives is a great way to improve lead nurturing. Here’s a better idea.

Trade Show 52

Trade Show Lead Nurturing Ideal Customer Profile Lead Rank 52

Crunchbase

JANUARY 12, 2022

A recent McKinsey survey found that 80 percent of B2B decision-makers consider omnichannel selling—including a mix of remote and in-person meetings, digital self-service and conversations across email and social apps—just as effective as traditional sales channels, if not more effective. There was a 133.8

Retention 52

Retention Trends Intent Signal B2B 52