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Book notes: SPEAR Selling

Sales 2.0

The big “aha” is selecting accounts not on demographics, like industry, geo and size but on “social proximity”. Keep in mind that even if your connection is not your target buyer, just gaining a “coach” in an enterprise account can be a huge advantage. Here’s a quick run through on a couple of the major elements of the book.

Referrals 195
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3 Things I Learnt By Being Tony Robbins’ Coach!

Bernadette McClelland

Now it’s important I say one thing here: I was Tony Robbins peak performance coach for Asia Pacific for a three year period coaching his clients across 12 countries – I did not coach Tony himself ! You were coaching in front of both your peers and the directors and front line managers of Tony Robbins.

Coaching 150
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No substitute: For enabling sales, AI doesn’t beat good coaching

Showpad

Artificial intelligence in fact creates a gap in the most important element of a manager’s job: investing in their teams and providing personalized coaching to every individual. The biggest question: Can AI replace unique experience of experienced sales managers when it comes to enabling and coaching sales teams?

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4 Key High-Performing Sales Coaching Techniques You Should Consider

Showpad

But someone who went through a lot of learning and coaching to develop top-end sales skills can be just as successful. In the same way, “natural” sellers can benefit just as much from strong coaching. The best type of coaching is truly personalized coaching. The solution?

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What 15K Demos per Year Taught Us About Converting Inbound Sales Leads

DiscoverOrg Sales

I’m now responsible for training, daily coaching, revenue – and my team hitting our numbers. These are firmographic and demographic identifiers – like industry, company size, and individual title – that we know our sales team can convert effectively. This is based on some of the criteria mentioned earlier around Fit.

Lead Rank 276
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If You Want Your Sales Team to Be Effective, Focus on Business Acumen

Sales and Marketing Management

What are the personas and demographics? And practice, whether with a seller’s manager or a professional coach, helps sellers to develop confidence in a safe environment. Hit up social channels, read their 10-Ks, and keep up with industry press to know what’s going on right now: What are prospects’ recent struggles? Competitors?

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Sales prospecting made easier

Sales 2.0

Consider obvious demographic characteristics like: Industry Size of company (how many employees or revenue) Geography. They could be what Miller Heiman call a “ coach ”, someone that will give you information on what is going on in the account– the kind of information that can massively increase your chances of winning a deal.