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How to Create Sales Collaterals That Convert

Highspot

This underscores the influence of sales collateral, ranging from traditional brochures to dynamic digital content like blogs and videos, in steering potential customers through their buying journey. This guide shares the importance of sales collateral, who is responsible, and how to use it to seal the deal. What Is a Sales Collateral?

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Building Up With Sales Training

Janek Performance Group

Sales training is one of the most significant investments an organization can make in their sales team. In fact, research cited by taskdrive.com shows sales training has an average return on investment of 353 percent. In 2023, on average, Janek clients realized a 1188 percent return on their training investment.

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It’s a great time to start upgrading your clients

Sales 2.0

Adapting your sales collateral/marketing pieces to the specialized needs of large accounts. Managing your pipeline to the longer decision-making timelines of large accounts. Adapting your products/services to the specialized needs of large accounts. Adapting sales compensation plans to the realities of selling to large accounts.

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5 Deal Disasters to Avoid in Future Sales

Sales Hacker

Not involving the decision-maker. Recent research indicates that at smaller sales organizations, the inability to identify decision-makers is still a major deal killer. Deals are 80% less likely to close when a decision-maker isn’t directly involved in the experience.?So How to prep and empower your team.

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Why your sales meeting sucks — and how enablement can fix it

Sales Hacker

Sales enablement is the systematic approach of providing your sales team with content, tools, strategies, and training to help them succeed. It provides sales teams with the latest product information, marketing collateral, and L&D, and is a one-stop shop for everything sales- and product-related. Collateral. Motivations.

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5 Ways to Supercharge Your Sales Enablement Efforts

DiscoverOrg Sales

Additionally, sales spends too much time on non-selling activities, which may include searching for relevant content, or even creating sales collateral themselves. A tool like DiscoverOrg contains direct-dial phone numbers, verified email addresses – for only decision-makers, not mom-and-pop shops.

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How Real Sales Learning Happens

Sales and Marketing Management

Cespedes, Yuchun Lee and Mark Magnacca A lot of sales training misunderstands how salespeople learn. They pick up lessons about how to pitch, answer objections, use marketing collateral and other aspects of selling for that product in that market, while gaining confidence in their abilities. Author: Frank V.

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