Sales and Marketing Management

JANUARY 5, 2018

Author: SAM MELNICK VP OF MARKETING, ALLOCADIA At Allocadia, we’re keen on asking the following question: Where will you focus your time in 2018?—?running running marketing, or doing marketing? Doing marketing” refers to the execution of marketing. Doing marketing” refers to the execution of marketing.

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Enterprise Enterprise Marketing Microsoft 214

Allego

MARCH 7, 2023

Product marketers play a critical role in any company’s success. They’re conduits of information and the connective tissue between product developers, the marketing team, and the sales force. If you’re tired just reading that list, imagine how product marketers feel. They don’t have time or energy to waste.

Marketing 115

Marketing Sales Enablement Collateral Microsoft 115

Nutshell

JUNE 14, 2023

As a tech company, you know the importance of having the right digital tools at your side. That’s the idea behind a tech stack, a collection of business tools you use to manage your company. The question, though, is this: Which types of tools should you include in your tech company tech stack? Great question!

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Software Software Company Microsoft 62

Pipeliner

NOVEMBER 18, 2023

Understanding the Acquisition and the Need for Change As the host of the Sales POP! Online Sales Magazine and Pipeline CRM. I had the pleasure of interviewing Andrew Swiler , the CEO of a leading software suite for Microsoft users. Our conversation revolved around his experience acquiring and turning around a software company.

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Software Software Hiring Sales Process 52

Pipeliner

DECEMBER 20, 2023

Customer journey automation provides a unique way for companies to ensure satisfactory service without depending on individual personnel. This article will highlight the importance of implementing these tools in your company. Also, these tools allow for the seamless execution of marketing strategies.

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Tools Company Customer Case Study 52

Zoominfo

OCTOBER 22, 2020

At this year’s virtual event Henry Schuck, delivered a keynote presentation called “Hit Your Number: How To Fast-Track Your Outbound Sales and Marketing in Europe.”. How future changes with General Data Protection Regulation (GDPR) will affect go-to-market motions. Best practices for going to market across Europe.

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Outbound Ideal Customer Profile NetSuite Microsoft 246

Pipeliner

AUGUST 18, 2020

The same concept applies to companies who want to achieve success. Take a forward-looking view at the mindset of sales leaders and how they use the resources available to them. When it comes to sales, you should be asking, “How are these companies handling their sales? 60% were directly involved in sales training.

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Company Sales Outsourcing Hiring Telemarketing 98

Igniting Sales Transformation

MAY 11, 2018

In this Conversations with Women in Sales interview, I talked with Jen Sieger, Director Inside Sales Specialist Team at Microsoft about Digital Sales Best Practices. Jen and I talked about how to train your salespeople to leverage Digital Selling Best practices to better connect with customers and exceed sales quotas.

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Microsoft Inside Sales Twitter Lead Rank 49

Igniting Sales Transformation

MARCH 14, 2018

Sales Director in the Emerging Solutions Group at Microsoft. She got started in sales because she was looking for more options in her career. She started in marketing at Microsoft and eventually advanced into a sales role. How do you know if you are hitting the mark on relationship sales?

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Microsoft Scale Revenue LinkedIn 53

Zoominfo

OCTOBER 2, 2019

All ZoomInfo products and services are fueled by a comprehensive database of companies and business professionals. Our business profiles are a valuable source of sales intelligence and contain information on 20 million organizations. As of 2018, the company has generated more patents than any other business. Let’s dive right in!

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Company Ideal Customer Profile Lead Rank Lead Scoring 100

Nutshell

SEPTEMBER 5, 2023

As an IT company, you know the importance of software and the necessity of having the right tools at your side to keep a business, project, or device running smoothly. It’s a collection of software for IT companies that covers all the major areas of running your company efficiently. Keep reading to find out!

Software 62

Software Software Company Analytics 62

Zoominfo

APRIL 12, 2021

How do you scale your marketing strategy to enterprise-level and keep leads flowing into your funnel? An SMB digital marketing strategy, meanwhile, will typically focus on a customer base that best fits the product or service rather than exponential growth. What Is an Enterprise Marketing Strategy?

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Scale Enterprise Enterprise Account Based Marketing 130

Pipeliner

JANUARY 16, 2024

Unlocking the Potential of Hypernomics: A Chat with Doug Howarth As the host of Sales POP! Online Sales Magazine and Pipeline CRM, I recently had the pleasure of chatting with Doug Howarth , the founder of HyperEconomics Inc. Its application in market analysis and the game-changing impact it could have on sales success.

Analysis 52

Analysis Video Marketing Microsoft 52

Igniting Sales Transformation

FEBRUARY 14, 2018

Perhaps the biggest reason is that my guest, Debbie Dunnam , Corporate Vice President of Inside Sales at Microsoft, walks her talk. How did you get started in sales, Debbie? I always find it fascinating to learn how my guests end up in a career in sales. Digital sales transformation requires a shift in mindset.

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Microsoft Lead Rank Meeting Inside Sales 62

Igniting Sales Transformation

AUGUST 1, 2018

In this interview, I talked with Lindsay Zwart, US General Manager Cloud & Enterprise Business Group at Microsoft Corp. We discussed Transforming a Sales Organization to Become an Organization that Leads with Digital Transformation for Customers. How should sales leaders think about digital transformation? Listen HERE.

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Microsoft Customer Enterprise Enterprise 48

DiscoverOrg Sales

DECEMBER 18, 2018

You might recognize the most-prospected-to companies of 2018, according to DiscoverOrg’s database, as household names – but that’s not why savvy sales and marketing professionals have been pitching to them. Check out the top 100 companies at the end of this post. For sellers, context is everything.

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Company Prospecting Oracle Transportation 156

Sales and Marketing Management

FEBRUARY 8, 2021

“Google searches reflect that Airbnb has eclipsed the equity of century-old brands, in one decade, across markets big and small,” wrote entrepreneur and NYU marketing professor Scott Galloway. While competitors may have equity in a specific market, no brand sits on the iron throne across all markets as Airbnb does.”.

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Marketing B2C Account Based Marketing B2B 120

Partners in Excellence

FEBRUARY 25, 2019

Daily, I’m inundated with emails, InMails, phone calls from sales people trying to catch my attention. Inevitably, at some point, a reference is made to the customers of the company that is trying to sell me something. Somehow, Microsoft, Google, Oracle, Siemens, Citigroup, SAP, Amazon, and others are always cited.

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Microsoft Google Oracle SAP 70

Sales and Marketing Management

JULY 30, 2018

Dark web and dark social are fairly common, easy-to-understand terms, but what about dark marketing? To start, dark marketing is hyper-tailored to the individual. to favorite color and dream vacation – and using that information to drive internet marketing that is unique to the individual’s online experience. What does it mean?

Marketing 206

Marketing Campaigns Segment Channels 206

Nutshell

APRIL 4, 2024

You know what’s a surefire way to cause problems for your company? Ultimately, that leads to better results for your marketing, sales, and more. The best online collaboration tools in this category are: Slack Zoom Microsoft Teams Find out more about each one below. And that, in turn, leads to more revenue. Find out here.

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Tools Microsoft Google CRM 77

Igniting Sales Transformation

AUGUST 15, 2018

In sales, networking never goes out of style. In this interview I talk with Ryann Dowdy, Director of Sales at iFocus Marketing about the best approaches to achieving sales success through networking. In sales, and in career development. This podcast is presented by our Elite Sponsor, Microsoft.

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Networking Microsoft Marketing Strategy 102

SBI Growth

OCTOBER 7, 2021

While the product-market fit for companies such as Salesforce, Microsoft, and Amazon (AWS) is a major culprit of growth, we’ve observed the commercial teams in countless other high-flying technology and business services companies marching to a different drumbeat than the rest of the organization.

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Microsoft SalesForce Company Marketing 156

Highspot

NOVEMBER 19, 2020

101 on Deloitte’s Technology Fast 500 , a ranking of the 500 fastest-growing technology, media, telecommunications, life sciences, and energy tech companies in North America now in its 26th year. “Growth follows when companies deliver real value that customers can use,” said Robert Wahbe, CEO, Highspot.

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Lead Rank Lead Scoring Company Telecommunications 87

Mindtickle

DECEMBER 5, 2016

This post looks at key takeaways from some of the top companies in Silicon Valley on their sales onboarding plans and experiences. Laine gave us a great overview of how sales onboarding is being revamped at Facebook and how critical it is that it’s aligned with the company’s values of “. At a company that has.

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Microsoft Facebook Hiring Company 52

Mindtickle

DECEMBER 5, 2016

This post looks at key takeaways from some of the top companies in Silicon Valley on their sales onboarding plans and experiences. Laine gave us a great overview of how sales onboarding is being revamped at Facebook and how critical it is that it’s aligned with the company’s values of “. At a company that has.

Microsoft 52

Microsoft Facebook Hiring Company 52

Highspot

JUNE 11, 2019

New Release for Microsoft AppSource Delivers AI-driven Content to Improve Buyer Engagement Across Entire Sales Process. SEATTLE, June 11, 2019 – Highspot , the highest customer-rated sales enablement platform, today launched a new integration with Microsoft Dynamics 365 for Sales, which is available on Microsoft AppSource.

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Microsoft Analytics Sales Enablement Buyer 40

Vainu

FEBRUARY 8, 2022

Since its founding in 1975, Microsoft has grown to become a household name, offering an array of software products for computing devices, including its CRM solution, Dynamics 365 CRM, that was released in 2016.

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Microsoft Company Data Vendor 62

Sales Hacker

NOVEMBER 14, 2023

years as SVP, Global Sales at Klaviyo. He helped scale the sales organization from 15 to 300 people, while growing annual recurring revenue from $25m to over $450m. Over the last few years he has advised and invested in many B2B SaaS companies, particularly focused on helping with Go-To-Market.

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Hiring Scale SAP Top of Funnel 92

Zoominfo

OCTOBER 5, 2021

Brand storytelling in particular uses this narrative to share company values while connecting customers to a company. Marketers often employ brand storytelling in campaigns containing creative narratives, showcasing a brand or its product in more relatable, human contexts. What Is Brand Storytelling?

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Examples B2B Microsoft Case Study 130

Hubspot Sales

MAY 30, 2023

Like all disruption, generative AI in sales has the potential to completely change the way things are done. In this post, we’ll share the state of generative AI in sales today with three use cases for AI in sales. In this post, we’ll share the state of generative AI in sales today with three use cases for AI in sales.

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Lead Rank Hubspot Microsoft Lead Scoring 109

SMEI

APRIL 25, 2024

As emphasized in the book “Open the Mind and Close the Sale, 2nd edition,” salespeople are the spark that motivates various groups to action, and their efforts are essential for maintaining a high standard of living. The Emphasis is on Selling In today’s competitive market, the emphasis is on selling. As William C.

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Microsoft Consumer Closing Motivation 96

Alice Heiman

SEPTEMBER 9, 2021

On this episode of the Sales Talk for CEOs Podcast, Alice speaks with Jon Ferrara, CEO of Nimble. He was originally the CEO of a company called GoldMine, a program that was the pioneer of CRM solutions. 18:17] The secret sauce to making connections and closing sales – listening more and being human. [29:24] Show Links.

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GoldMine Microsoft CRM Twitter 146

Zoominfo

JULY 8, 2021

Sales reps and marketers that use ZoomInfo and Microsoft Dynamics 365 are about to see their day-to-day lives get easier thanks to a new collaboration between the two companies. Previously, these same sales reps needed to leave their home base to search for prospects and build opportunity pipelines.

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Data Microsoft Decision Maker CRM 130

Hubspot Sales

MAY 3, 2021

LinkedIn's some 722 million members make for a massive pool of data that could provide sales organizations with invaluable guidance about potential opportunities and ideal prospects. What is LinkedIn Sales Insights? LinkedIn Sales Insights is tailored toward Sales Operations and Sales Managers to plan sales and go-to-market strategies.

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LinkedIn Buyer Persona Microsoft Analytics 135

Sales Evangelist

JUNE 9, 2023

In this episode, your host Donald Kelly talks with Radhika Shukla about her years of experience bringing teams to success in sales. From the early stages all the way through the end, give your customers a way to evaluate whether your company is bringing them value. Progress through the sales cycle. Two-way qualification.

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Ideal Customer Profile Pipeline Microsoft Sales Qualified Lead 40

Sales and Marketing Management

OCTOBER 9, 2017

Author: Rick Wong Whether you’re the CEO or a sales representative, you’re a seller. You know that in order for your company to be competitive, you’ve got to continually make new sales. Still, it isn’t enough to just make sales. When I moved to Microsoft, I was able apply the same habits with teams that I managed.

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Microsoft Decision Maker SME Hiring 213

Allego

NOVEMBER 10, 2022

If your sales organization hasn’t felt the impact, you’re probably on edge, hoping to get through this economic crunch unscathed. Competition is greater than ever, buyers are cautious, your industry is constantly changing, and sales managers have little time to ensure their reps get the coaching they need. Turbulent times are coming.

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Sales Enablement Microsoft Coaching Webinar Metrics 118