article thumbnail

A Critical Mistake In Handle Prospecting Objections

The Pipeline

Any number of things an SME is in a position to do to extend the interruption – first objection – to a conversation. Sellers instantly file it under ‘adverse”, go into rejection mode, and looking to please their manager and Marketing Director; they start defending their company when it does not need defending.

article thumbnail

How to Build a Sales Training Program & Evaluate Its Impact

BrainShark

Building and maintaining an effective sales training program is a difficult and continuous process. Brainshark , a Bigtincan company, is a sales enablement solution that: Makes creating training content easy. Lets you evaluate your training program’s impact on sales KPIs. How long will your training materials be?

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Stop Selling Like You’re In Stockholm

The Pipeline

How many times have you watched a rep vigorously negotiate with their company, rather than the buyer? While it is the company who feed and clothe the rep, many place their employer’s margins as less important. No matter how much time and effort companies dedicate to helping a rep engage differently, reps resist.

SME 299
article thumbnail

The New Normal: An Overused, But Valid Phrase To Describe Our Future of Distance Learning And Virtual Training Software

Lessonly

How do you create a virtual training program? But remotely-operating businesses are now feeling the pains of what it’s like to continue exercising important muscles, like training and communicating change with their employees, without being face-to-face. If training normally happened in person, now it has to shift online.

article thumbnail

5 Reasons Why Your Sales Training Doesn’t Stick

Allego

Why doesn’t sales training stick? The typical company devotes 90% of training time to onboarding and ramp up. Research shows that top performing sales organizations are 76% more likely to utilize peer-generated video content for training than other firms. The training is mandatory. Plus some suggested remedies.

article thumbnail

Sales Training Programs: 3 Best Approaches to Increase Your Sales

LeadFuze

What are Sales Training Programs. Sales training programs are any type of formal or informal training that helps employees sell more effectively. The fast-paced, online, data-driven sales environment requires new sales training programs to empower the team. Why are Sales Training Programs Important.

article thumbnail

5 Sales Enablement Priorities for Transformational CMOs

Allego

As a CMO or product marketer, the ball is in your court for how well your company handles market pressures. Sales enablement is an emerging function that serves as the glue to unite previously siloed activities including sales content management, onboarding and training, product launches, coaching, and virtual selling.