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The Pros and Cons of BDRs in B2B Sales and Marketing

Janek Performance Group

In B2B sales and marketing, companies employ various strategies to drive growth and expand their client base. 76% percent of BDRs report to sales over marketing. They then leverage research tools and market insights to pinpoint promising opportunities. 85% percent focus on outbound activities.

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How to Beat Your Real Competition…Yourself

Keith Rosen

At some point, I hear from practically every person I’ve ever worked with about the competition in their market. Companies spend so much time trying to outsell, outwit and out price their competition without realizing who their greatest competitor truly is. You have no external competition. Consider this.

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Competitive Demos – How to Attack Your Competitor’s Strengths

Product Management University

Competitive demos are stressful, especially when you’re operating on very little knowledge or hearsay information about your competitor’s weaknesses. That gives you the perfect opening to attack their strengths when you’re doing highly competitive demos, especially when their weaknesses aren’t show-stoppers. There’s no answer for that!

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5 Tactics to Improve Your Follow-Up Cadence [With Examples]

Sales Hacker

There’s been a shift in how B2B organizations communicate through follow-ups and outreach. In this article, we’ll look at five sales follow-up tactics that will help you do just that. We’ll look at how your SDRs and AEs can provide buyers with more personalized interactions in any meeting during the follow-up.

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In the Race to Win More Customers, Sales Needs Digital Transformation

Salesforce users were surveyed about the forces shaping today's workplace. Discover the results and why investments in digital transformation and automation are pushing sales teams ahead.

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Change With Your Customers, Not The Competition

SBI Growth

Many Sales VPs are innately aware of the competition. They follow the new products. They even track their peers’ marketing and competitive messaging. Whether your industry is mature or rapidly evolving, you must remember: Change with your customers, not your competition. Consider the following two scenarios.

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3 Steps to Combining Social Media & Competitive Intelligence

SBI Growth

Competitive Intelligence is the action of defining, gathering, analyzing, and distributing intelligence…needed to support executives and managers in making strategic decisions for an organization.” You need to maintain a competitive edge over them, or at the very least hold even. You’re at a clear competitive disadvantage.